About the benefactor
British American Tobacco in Germany is convinced that a company can only be successful in the long term in a socially cohesive society. The company’s social commitment already has a long tradition. In addition to its cultural involvement in Hamburg over the last 50 years, the company also set up the Raymond Loewy Foundation in 1991 to promote design and has also run the CampusGalerie in Bayreuth for the last 10 years, in which the works of talented up-and-coming artists are exhibited. British American Tobacco in Germany sees its social commitment as an important investment in the future of society. The way in which it sees itself is shown among other things in the establishment of the Foundation for Future Studies, which is making a targeted contribution to the future viability of society.