About the foundation<\/p>\n<\/div>
Bodies and persons<\/h1><\/div><\/div><\/div><\/i>Management<\/span><\/a><\/div><\/i>Executive Board and employees<\/span><\/a><\/div><\/i>Board of Trustees: supervisory body and advisory board<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>Management<\/h2><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/LFA0644-scaled.jpg\" "\\"_LFA0644\\"")
<\/span><\/div>Prof Dr Ulrich Reinhardt<\/h5>\n
Scientific Director and Chairman of the Board of Trustees<\/p>\n<\/div><\/div><\/div>
Professor Dr Ulrich Reinhardt, born in 1970, is a futurologist and Scientific Director of the \"Stiftung f\u00fcr Zukunftsfragen - eine Initiative von BAT\". He also holds a professorship for Empirical Futures Studies at the Department of Economics at the West Coast University of Applied Sciences in Heide and is an adjunct professor at UNCW in the USA.<\/p>\n<\/div>
<\/i><\/i><\/span>Vita<\/span><\/a><\/h4><\/div>\nDr Ulrich Reinhardt, born in 1970, is Scientific Director of the \"Stiftung f\u00fcr Zukunftsfragen - eine Initiative von BAT\". He also holds a professorship for Empirical Futures Research at the West Coast University of Applied Sciences in Heide and is an adjunct professor at UNCW in the USA.<\/p>\n
In 1999, he completed his studies in educational science and psychology at the University of Hamburg and started as a doctoral student at the former \"Leisure Research Institute\". He then took on various roles at the institute before becoming a managing board member of the Foundation for Future Studies in 2007. He took over as Scientific Director at the beginning of 2011.<\/p>\n
His research interests include social change, labour and European research as well as the leisure, consumer and tourism behaviour of Germans. He is the author of numerous publications, his most recent publications include \"So tickt Deutschland\" (2024), \"German Mut statt German Angst - 44 Ideen f\u00fcr eine bessere Zukunft\" (2023), \"Europas Zukunft\" (2019), \"Die Zukunft des Konsums\" (2019), \"Sch\u00f6ne neue Arbeitswelt? What's coming, what's staying, what's going\" (2018), \"How Hamburg ticks - 77 questions for the future\" (2016) \"Future! Deutschland im Wandel - der Mensch im Mittelpunkt\" (2015), \"Schleswig-Holstein - heute und morgen\" (2015), \"Blickpunkt Zukunft\" (2014), \"Generationenvertrag statt Generationenverrat\" (2013) and \"United Dreams of Europe\" (2011). He also publishes the annual \"German Tourism Analysis\" and the \"Leisure Monitor\".<\/p>\n
Reinhardt is also the initiator and source of ideas for a large number of research projects and co-editor of the international journal \"European Journal of Futures Research\". He is also committed to transatlantic cooperation between Germany, Europe and America. He has been an honourable member of Atlantik-Br\u00fccke e.V. since 2023.<\/p>\n
In his Future podcast \"How Germany ticks\"<\/a> he talks about his current research, asks questions about the future and makes predictions. True to the foundation's principle: \"The changing world - people at the centre\".<\/p>\nIn his private life, Reinhardt is happily married with two children.<\/p>\n<\/div><\/div><\/div>
<\/i><\/i><\/span>Interview with Prof Dr Ulrich Reinhardt<\/span><\/a><\/h4><\/div>\n\"Future is origin\" is a principle of the foundation, what do you mean by this?<\/strong><\/p>\nOur research approach is based on time series and comparative values. This means that we ask a representative cross-section of the population the same questions over and over again, enabling us to create trends and reliable forecasts. One core result of our time series research is almost always repeated: people only change their behaviour very slowly and remain true to themselves. New opportunities do not automatically lead to a change in behaviour.<\/p>\n
For over 30 years, the foundation's work focussed on Germany. What prompted you to break with this tradition and expand the field of research to Europe?<\/strong><\/p>\nOn the one hand, increasing globalisation and Europeanisation are having a much greater impact on life in Germany today than in the past. We want to take this development into account. On the other hand, I am a convinced European and believe in the necessity of a continent that is growing together.<\/p>\n
Your predecessor - Professor Dr Horst W. Opaschowski - shaped the foundation for three decades. What recommendations did he give you along the way?<\/strong><\/p>\nI had the great good fortune and also the honour of accompanying Professor Dr Opaschowski for over ten years and learning from him. During this time, he successively transferred research areas and responsibilities to me and at the same time always encouraged me to develop my own fields of research. The trust and knowledge that he transferred to me was an ideal starting opportunity to successfully continue my work at the Foundation.<\/p>\n
Let's look to the future - where do you see the foundation in the future?<\/strong><\/p>\nPeople will continue to be the focus of our research in the future - with their behaviour and all their needs, wishes, fears and hopes. The foundation committed itself to researching this and drawing the right conclusions from the findings over 30 years ago. We will remain true to this principle in the future.<\/p>\n
We will maintain the traditional foundation fields such as leisure and tourism, education and labour as well as research into socio-demographic groups such as youth, women and senior citizens. At the same time, however, we will also investigate new topics. Based on our European research, for example, we will certainly venture overseas in the coming years and turn our attention to global comparative studies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/i>Short CV Download<\/span><\/a><\/div>Photos<\/h5>\n<\/div>\n<\/div>
Management<\/h2><\/div><\/div><\/div><\/div><\/div><\/span><\/div>Prof Dr Ulrich Reinhardt<\/h5>\n
Scientific Director and Chairman of the Board of Trustees<\/p>\n<\/div><\/div><\/div>
Professor Dr Ulrich Reinhardt, born in 1970, is a futurologist and Scientific Director of the \"Stiftung f\u00fcr Zukunftsfragen - eine Initiative von BAT\". He also holds a professorship for Empirical Futures Studies at the Department of Economics at the West Coast University of Applied Sciences in Heide and is an adjunct professor at UNCW in the USA.<\/p>\n<\/div>
<\/i><\/i><\/span>Vita<\/span><\/a><\/h4><\/div>\nDr Ulrich Reinhardt, born in 1970, is Scientific Director of the \"Stiftung f\u00fcr Zukunftsfragen - eine Initiative von BAT\". He also holds a professorship for Empirical Futures Research at the West Coast University of Applied Sciences in Heide and is an adjunct professor at UNCW in the USA.<\/p>\n
In 1999, he completed his studies in educational science and psychology at the University of Hamburg and started as a doctoral student at the former \"Leisure Research Institute\". He then took on various roles at the institute before becoming a managing board member of the Foundation for Future Studies in 2007. He took over as Scientific Director at the beginning of 2011.<\/p>\n
His research interests include social change, labour and European research as well as the leisure, consumer and tourism behaviour of Germans. He is the author of numerous publications, his most recent publications include \"So tickt Deutschland\" (2024), \"German Mut statt German Angst - 44 Ideen f\u00fcr eine bessere Zukunft\" (2023), \"Europas Zukunft\" (2019), \"Die Zukunft des Konsums\" (2019), \"Sch\u00f6ne neue Arbeitswelt? What's coming, what's staying, what's going\" (2018), \"How Hamburg ticks - 77 questions for the future\" (2016) \"Future! Deutschland im Wandel - der Mensch im Mittelpunkt\" (2015), \"Schleswig-Holstein - heute und morgen\" (2015), \"Blickpunkt Zukunft\" (2014), \"Generationenvertrag statt Generationenverrat\" (2013) and \"United Dreams of Europe\" (2011). He also publishes the annual \"German Tourism Analysis\" and the \"Leisure Monitor\".<\/p>\n
Reinhardt is also the initiator and source of ideas for a large number of research projects and co-editor of the international journal \"European Journal of Futures Research\". He is also committed to transatlantic cooperation between Germany, Europe and America. He has been an honourable member of Atlantik-Br\u00fccke e.V. since 2023.<\/p>\n
In his Future podcast \"How Germany ticks\"<\/a> he talks about his current research, asks questions about the future and makes predictions. True to the foundation's principle: \"The changing world - people at the centre\".<\/p>\nIn his private life, Reinhardt is happily married with two children.<\/p>\n<\/div><\/div><\/div>
<\/i><\/i><\/span>Interview with Prof Dr Ulrich Reinhardt<\/span><\/a><\/h4><\/div>\n\"Future is origin\" is a principle of the foundation, what do you mean by this?<\/strong><\/p>\nOur research approach is based on time series and comparative values. This means that we ask a representative cross-section of the population the same questions over and over again, enabling us to create trends and reliable forecasts. One core result of our time series research is almost always repeated: people only change their behaviour very slowly and remain true to themselves. New opportunities do not automatically lead to a change in behaviour.<\/p>\n
For over 30 years, the foundation's work focussed on Germany. What prompted you to break with this tradition and expand the field of research to Europe?<\/strong><\/p>\nOn the one hand, increasing globalisation and Europeanisation are having a much greater impact on life in Germany today than in the past. We want to take this development into account. On the other hand, I am a convinced European and believe in the necessity of a continent that is growing together.<\/p>\n
Your predecessor - Professor Dr Horst W. Opaschowski - shaped the foundation for three decades. What recommendations did he give you along the way?<\/strong><\/p>\nI had the great good fortune and also the honour of accompanying Professor Dr Opaschowski for over ten years and learning from him. During this time, he successively transferred research areas and responsibilities to me and at the same time always encouraged me to develop my own fields of research. The trust and knowledge that he transferred to me was an ideal starting opportunity to successfully continue my work at the Foundation.<\/p>\n
Let's look to the future - where do you see the foundation in the future?<\/strong><\/p>\nPeople will continue to be the focus of our research in the future - with their behaviour and all their needs, wishes, fears and hopes. The foundation committed itself to researching this and drawing the right conclusions from the findings over 30 years ago. We will remain true to this principle in the future.<\/p>\n
We will maintain the traditional foundation fields such as leisure and tourism, education and labour as well as research into socio-demographic groups such as youth, women and senior citizens. At the same time, however, we will also investigate new topics. Based on our European research, for example, we will certainly venture overseas in the coming years and turn our attention to global comparative studies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/i>Short CV Download<\/span><\/a><\/div>Photos<\/h5>\n<\/div>\n<\/div>
<\/span><\/div>Prof Dr Ulrich Reinhardt<\/h5>\n
Scientific Director and Chairman of the Board of Trustees<\/p>\n<\/div><\/div><\/div>
Professor Dr Ulrich Reinhardt, born in 1970, is a futurologist and Scientific Director of the \"Stiftung f\u00fcr Zukunftsfragen - eine Initiative von BAT\". He also holds a professorship for Empirical Futures Studies at the Department of Economics at the West Coast University of Applied Sciences in Heide and is an adjunct professor at UNCW in the USA.<\/p>\n<\/div>
<\/i><\/i><\/span>Vita<\/span><\/a><\/h4><\/div>\nDr Ulrich Reinhardt, born in 1970, is Scientific Director of the \"Stiftung f\u00fcr Zukunftsfragen - eine Initiative von BAT\". He also holds a professorship for Empirical Futures Research at the West Coast University of Applied Sciences in Heide and is an adjunct professor at UNCW in the USA.<\/p>\n
In 1999, he completed his studies in educational science and psychology at the University of Hamburg and started as a doctoral student at the former \"Leisure Research Institute\". He then took on various roles at the institute before becoming a managing board member of the Foundation for Future Studies in 2007. He took over as Scientific Director at the beginning of 2011.<\/p>\n
His research interests include social change, labour and European research as well as the leisure, consumer and tourism behaviour of Germans. He is the author of numerous publications, his most recent publications include \"So tickt Deutschland\" (2024), \"German Mut statt German Angst - 44 Ideen f\u00fcr eine bessere Zukunft\" (2023), \"Europas Zukunft\" (2019), \"Die Zukunft des Konsums\" (2019), \"Sch\u00f6ne neue Arbeitswelt? What's coming, what's staying, what's going\" (2018), \"How Hamburg ticks - 77 questions for the future\" (2016) \"Future! Deutschland im Wandel - der Mensch im Mittelpunkt\" (2015), \"Schleswig-Holstein - heute und morgen\" (2015), \"Blickpunkt Zukunft\" (2014), \"Generationenvertrag statt Generationenverrat\" (2013) and \"United Dreams of Europe\" (2011). He also publishes the annual \"German Tourism Analysis\" and the \"Leisure Monitor\".<\/p>\n
Reinhardt is also the initiator and source of ideas for a large number of research projects and co-editor of the international journal \"European Journal of Futures Research\". He is also committed to transatlantic cooperation between Germany, Europe and America. He has been an honourable member of Atlantik-Br\u00fccke e.V. since 2023.<\/p>\n
In his Future podcast \"How Germany ticks\"<\/a> he talks about his current research, asks questions about the future and makes predictions. True to the foundation's principle: \"The changing world - people at the centre\".<\/p>\nIn his private life, Reinhardt is happily married with two children.<\/p>\n<\/div><\/div><\/div>
<\/i><\/i><\/span>Interview with Prof Dr Ulrich Reinhardt<\/span><\/a><\/h4><\/div>\n\"Future is origin\" is a principle of the foundation, what do you mean by this?<\/strong><\/p>\nOur research approach is based on time series and comparative values. This means that we ask a representative cross-section of the population the same questions over and over again, enabling us to create trends and reliable forecasts. One core result of our time series research is almost always repeated: people only change their behaviour very slowly and remain true to themselves. New opportunities do not automatically lead to a change in behaviour.<\/p>\n
For over 30 years, the foundation's work focussed on Germany. What prompted you to break with this tradition and expand the field of research to Europe?<\/strong><\/p>\nOn the one hand, increasing globalisation and Europeanisation are having a much greater impact on life in Germany today than in the past. We want to take this development into account. On the other hand, I am a convinced European and believe in the necessity of a continent that is growing together.<\/p>\n
Your predecessor - Professor Dr Horst W. Opaschowski - shaped the foundation for three decades. What recommendations did he give you along the way?<\/strong><\/p>\nI had the great good fortune and also the honour of accompanying Professor Dr Opaschowski for over ten years and learning from him. During this time, he successively transferred research areas and responsibilities to me and at the same time always encouraged me to develop my own fields of research. The trust and knowledge that he transferred to me was an ideal starting opportunity to successfully continue my work at the Foundation.<\/p>\n
Let's look to the future - where do you see the foundation in the future?<\/strong><\/p>\nPeople will continue to be the focus of our research in the future - with their behaviour and all their needs, wishes, fears and hopes. The foundation committed itself to researching this and drawing the right conclusions from the findings over 30 years ago. We will remain true to this principle in the future.<\/p>\n
We will maintain the traditional foundation fields such as leisure and tourism, education and labour as well as research into socio-demographic groups such as youth, women and senior citizens. At the same time, however, we will also investigate new topics. Based on our European research, for example, we will certainly venture overseas in the coming years and turn our attention to global comparative studies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/i>Short CV Download<\/span><\/a><\/div>Photos<\/h5>\n<\/div>\n<\/div>
Dr Ulrich Reinhardt, born in 1970, is Scientific Director of the \"Stiftung f\u00fcr Zukunftsfragen - eine Initiative von BAT\". He also holds a professorship for Empirical Futures Research at the West Coast University of Applied Sciences in Heide and is an adjunct professor at UNCW in the USA.<\/p>\n
In 1999, he completed his studies in educational science and psychology at the University of Hamburg and started as a doctoral student at the former \"Leisure Research Institute\". He then took on various roles at the institute before becoming a managing board member of the Foundation for Future Studies in 2007. He took over as Scientific Director at the beginning of 2011.<\/p>\n
His research interests include social change, labour and European research as well as the leisure, consumer and tourism behaviour of Germans. He is the author of numerous publications, his most recent publications include \"So tickt Deutschland\" (2024), \"German Mut statt German Angst - 44 Ideen f\u00fcr eine bessere Zukunft\" (2023), \"Europas Zukunft\" (2019), \"Die Zukunft des Konsums\" (2019), \"Sch\u00f6ne neue Arbeitswelt? What's coming, what's staying, what's going\" (2018), \"How Hamburg ticks - 77 questions for the future\" (2016) \"Future! Deutschland im Wandel - der Mensch im Mittelpunkt\" (2015), \"Schleswig-Holstein - heute und morgen\" (2015), \"Blickpunkt Zukunft\" (2014), \"Generationenvertrag statt Generationenverrat\" (2013) and \"United Dreams of Europe\" (2011). He also publishes the annual \"German Tourism Analysis\" and the \"Leisure Monitor\".<\/p>\n
Reinhardt is also the initiator and source of ideas for a large number of research projects and co-editor of the international journal \"European Journal of Futures Research\". He is also committed to transatlantic cooperation between Germany, Europe and America. He has been an honourable member of Atlantik-Br\u00fccke e.V. since 2023.<\/p>\n
In his Future podcast \"How Germany ticks\"<\/a> he talks about his current research, asks questions about the future and makes predictions. True to the foundation's principle: \"The changing world - people at the centre\".<\/p>\n In his private life, Reinhardt is happily married with two children.<\/p>\n<\/div><\/div><\/div> \"Future is origin\" is a principle of the foundation, what do you mean by this?<\/strong><\/p>\n Our research approach is based on time series and comparative values. This means that we ask a representative cross-section of the population the same questions over and over again, enabling us to create trends and reliable forecasts. One core result of our time series research is almost always repeated: people only change their behaviour very slowly and remain true to themselves. New opportunities do not automatically lead to a change in behaviour.<\/p>\n For over 30 years, the foundation's work focussed on Germany. What prompted you to break with this tradition and expand the field of research to Europe?<\/strong><\/p>\n On the one hand, increasing globalisation and Europeanisation are having a much greater impact on life in Germany today than in the past. We want to take this development into account. On the other hand, I am a convinced European and believe in the necessity of a continent that is growing together.<\/p>\n Your predecessor - Professor Dr Horst W. Opaschowski - shaped the foundation for three decades. What recommendations did he give you along the way?<\/strong><\/p>\n I had the great good fortune and also the honour of accompanying Professor Dr Opaschowski for over ten years and learning from him. During this time, he successively transferred research areas and responsibilities to me and at the same time always encouraged me to develop my own fields of research. The trust and knowledge that he transferred to me was an ideal starting opportunity to successfully continue my work at the Foundation.<\/p>\n Let's look to the future - where do you see the foundation in the future?<\/strong><\/p>\n People will continue to be the focus of our research in the future - with their behaviour and all their needs, wishes, fears and hopes. The foundation committed itself to researching this and drawing the right conclusions from the findings over 30 years ago. We will remain true to this principle in the future.<\/p>\n We will maintain the traditional foundation fields such as leisure and tourism, education and labour as well as research into socio-demographic groups such as youth, women and senior citizens. At the same time, however, we will also investigate new topics. Based on our European research, for example, we will certainly venture overseas in the coming years and turn our attention to global comparative studies.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/i><\/i><\/span>Interview with Prof Dr Ulrich Reinhardt<\/span><\/a><\/h4><\/div>
Photos<\/h5>\n
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