{"id":5537,"date":"2025-09-18T08:22:31","date_gmt":"2025-09-18T06:22:31","guid":{"rendered":"https:\/\/www.stiftungfuerzukunftsfragen.de\/?p=5537"},"modified":"2026-07-21T19:03:30","modified_gmt":"2026-07-21T17:03:30","slug":"shopping-without-shop-windows-how-to-save-our-city-centres","status":"publish","type":"post","link":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/shopping-ohne-schaufenster-wie-retten-wir-unsere-innenstaedte\/","title":{"rendered":"Shopping without shop windows: how can we save our city centres?"},"content":{"rendered":"<figure class=\"sfz-chart sfz-chart--poster\" id=\"chart-innenstadtsterben-1h7v4pdrwy1884k\"><p class=\"sfz-chart-title\">Who still shops in the city center?<\/p><img class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/sfz-charts\/innenstadtsterben-1h7v4pdrwy1884k\/poster.png\" alt=\"Who still shops in the city center? \u2013 Infographic; all values are listed in the data table below the graphic.\" loading=\"lazy\" decoding=\"async\"><p class=\"sfz-chart-statement\">Of every 100 respondents, one said: I think it&#039;s a shame that shops in city centers have to close, but I myself often buy online if it&#039;s cheaper and more convenient.<\/p><figcaption><div>Online representative survey of 2,000 people aged 18 and over conducted by GfK in Germany<\/div><\/figcaption><details class=\"sfz-chart-data\"><summary>Data as table<\/summary><table>\n  <caption>Who still shops in the city center? \u2014 Out of 100 respondents, one said: I think it&#039;s a shame that shops in city centers have to close, but I myself also frequently shop at Inter<\/caption>\n  <tbody>\n    <tr><td>2019<\/td><td>63<\/td><\/tr>\n    <tr><td>2025<\/td><td>74<\/td><\/tr>\n  <\/tbody>\n<\/table>\n<\/details><div class=\"sfz-chart-download\"><span>Download chart:<\/span><a class=\"sfz-chart-dl-btn\" href=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/sfz-charts\/innenstadtsterben-1h7v4pdrwy1884k\/poster.png\" download=\"sfz-chart-innenstadtsterben-1h7v4pdrwy1884k.png\">PNG<\/a><\/div><\/figure>\n<div class=\"page\" title=\"Page 31\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 8\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Result<\/strong><\/p>\n<p>Three out of four citizens currently regret it<em>, that shops in city centres have to close, but at the same time admit that they often shop online because it is cheaper and more convenient. <\/em>In 2019, \u201eonly\u201c 63 per cent agreed with this statement. This trend shows how regret over the closure of shops in city centres is becoming increasingly difficult to reconcile with consumers' own behaviour.<\/p>\n<p><strong>Reasons<\/strong><\/p>\n<p>There are two dynamics behind this development: on the one hand, there is a growing emotional attachment to the idea of the classic city centre with small shops, personal contact and public life. For many citizens, bricks-and-mortar shops are seen as part of urban identity and social stability. On the other hand, there is the practical experience of shopping online - with a larger selection, faster access and often lower prices. The decision in favour of online shopping usually follows a simple logic: it saves journeys, time and effort. At the same time, the feeling that one's own behaviour is contributing to a development that one inwardly rejects increases. This tension between conviction and convenience is increasingly experienced as normal. Although we reflect on our own consumption, we rarely change it consistently.<\/p>\n<p><strong>Forecast<\/strong><\/p>\n<p>The inner contradiction will continue to exist in the future and may even increase. Citizens want liveable city centres, but show only limited willingness to actively maintain them through their own shopping behaviour. The decision in favour of online retail is increasingly seen as a pragmatic necessity. Local retail can only remain relevant if it creates tangible added value beyond functional criteria - be it through personal advice, quality of experience or social integration. The possibilities for this are certainly there and best practice examples from Wittlich to Munich and Toronto show how it can be done. Without the courage to try out new things, to rethink (from more sales rents to the implementation of technical pre-store highlights such as augmented reality (AR) for product information, personalised on-site offers or virtual fitting rooms) and to break new ground in retail together, city centres will continue to empty out and shopping will be done at the click of a mouse. The future of urban retail therefore depends both on what is on offer and on the awareness and behaviour of its potential customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Empty shops, deserted pedestrian zones, and the rise of online retail \u2013 the retail sector in German city centers is under pressure. But why is this? And what ideas exist for shaping this change instead of simply watching it happen?<\/p>","protected":false},"author":36,"featured_media":5538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_et_pb_custom_css":""},"categories":[53],"tags":[67,87,108,105,107,100,80,106],"class_list":["post-5537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chart-der-woche","tag-zukunftserwartungen","tag-familie","tag-gesellschaft","tag-vergangenheit","tag-vertrauen","tag-werte","tag-zukunft","tag-zukunftsplaene"],"acf":{"ausgabe_nummer":"Chart der Woche, 2025-KW38","pdf-download_dateiname":"SFZ-PDF-5537.pdf"},"_et_pb_custom_css":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopping ohne Schaufenster: Wie retten wir unsere Innenst\u00e4dte?<\/title>\n<meta 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