{"id":5573,"date":"2025-10-23T05:19:28","date_gmt":"2025-10-23T03:19:28","guid":{"rendered":"https:\/\/www.stiftungfuerzukunftsfragen.de\/?p=5573"},"modified":"2026-07-21T19:03:29","modified_gmt":"2026-07-21T17:03:29","slug":"advertising-in-transition-how-ki-is-changing-our-consumption","status":"publish","type":"post","link":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/","title":{"rendered":"Advertising in transition: how AI is changing our consumption"},"content":{"rendered":"<figure class=\"sfz-chart\" id=\"chart-ki-und-konsum-1h9j6q7dwe80v4g\"><p class=\"sfz-chart-title\">Changing Consumption<\/p><p class=\"sfz-chart-subtitle\">Of every 100 respondents, one said: &quot;Due to digitalization, there will hardly be any brick-and-mortar stores left in the next 20 years. We will order almost all products (e.g., food, clothing, technology) online and have them delivered to our homes.&quot;\u201e<\/p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1100 264\" role=\"img\" aria-label=\"Changing Consumption\">\n<text x=\"246\" y=\"37\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Total<\/text>\n<rect x=\"260\" y=\"4\" width=\"702\" height=\"48\" fill=\"#0E2B63\"\/>\n<text x=\"272\" y=\"34\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">56<\/text>\n<text x=\"246\" y=\"119\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Under 35 years<\/text>\n<rect x=\"260\" y=\"86\" width=\"790\" height=\"48\" fill=\"#AFCA0B\"\/>\n<text x=\"272\" y=\"116\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"600\">63<\/text>\n<text x=\"246\" y=\"175\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">35 to 55 years<\/text>\n<rect x=\"260\" y=\"142\" width=\"765\" height=\"48\" fill=\"#FFBB00\"\/>\n<text x=\"272\" y=\"172\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"600\">61<\/text>\n<text x=\"246\" y=\"231\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Over 55 years<\/text>\n<rect x=\"260\" y=\"198\" width=\"614\" height=\"48\" fill=\"#50AF47\"\/>\n<text x=\"272\" y=\"228\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">49<\/text>\n<line x1=\"260\" y1=\"4\" x2=\"260\" y2=\"254\" stroke=\"#0E2B63\" stroke-width=\"2\"\/>\n<\/svg>\n<figcaption><div>Online representative survey of 2,000 people aged 18 and over conducted by GfK in Germany<\/div><\/figcaption><details class=\"sfz-chart-data\"><summary>Data as table<\/summary><table>\n  <caption>Changing consumer behavior \u2014 Of every 100 respondents, one said: \u201eDue to digitalization, there will hardly be any brick-and-mortar stores left in the next 20 years. We will order almost all products (e.g., food, clothing, technology) online and have them delivered to our homes.\u201c<\/caption>\n  <tbody>\n    <tr><td>Total <\/td><td>56<\/td><\/tr>\n    <tr><td>Under 35 years<\/td><td>63<\/td><\/tr>\n    <tr><td>35 to 55 years<\/td><td>61<\/td><\/tr>\n    <tr><td>Over 55 years<\/td><td>49<\/td><\/tr>\n  <\/tbody>\n<\/table>\n<\/details><div class=\"sfz-chart-download\"><span>Download chart:<\/span><a class=\"sfz-chart-dl-btn\" href=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/sfz-charts\/ki-und-konsum-1h9j6q7dwe80v4g\/chart.png\" download=\"sfz-chart-ki-und-konsum-1h9j6q7dwe80v4g.png\">PNG<\/a><\/div><\/figure>\n<div class=\"page\" title=\"Page 31\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 8\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3 data-start=\"419\" data-end=\"437\"><strong data-start=\"423\" data-end=\"435\">Result<\/strong><\/h3>\n<p data-start=\"438\" data-end=\"1130\">More than one in two Germans (56 %) believe that there will be hardly any bricks-and-mortar shops left in the next 20 years. This expectation is particularly pronounced among younger adults (18-34 years: 63 %), but almost half (49 %) of over 55-year-olds also share this view. Instead of shop windows and pedestrian zones, digital platforms dominate today, where recommendations, advertising and even purchasing decisions are increasingly controlled by algorithms. Many people hardly notice the changeover - shopping happens casually, embedded in everyday digital life. This blurs the boundaries between need and supply, desire and order.<\/p>\n<h3 data-start=\"1132\" data-end=\"1148\"><strong data-start=\"1136\" data-end=\"1146\">Reasons<\/strong><\/h3>\n<p data-start=\"1149\" data-end=\"1817\">Digitalisation has fundamentally changed consumption. Artificial intelligence analyses behavioural data in real time, optimises advertising content and provides tailored product recommendations. Online shops are permanently available, learning with every click and making the shopping process ever more convenient. Predictive shopping, dynamic creative optimisation and neuro-targeting create new needs even before they are consciously perceived. The decision-making power is shifting - from consumers to systems that co-determine the selection and timing of the purchase. Brick-and-mortar retail will come under pressure if digital convenience becomes the standard.<\/p>\n<h3 data-start=\"1819\" data-end=\"1837\"><strong data-start=\"1823\" data-end=\"1835\">Forecast<\/strong><\/h3>\n<p data-start=\"1838\" data-end=\"2442\">Shopping behaviour will continue to develop in the direction of digital self-evidence. Brick-and-mortar shops will not disappear completely, but their function will change: Away from the point of sale, towards an experience and consulting space. At the same time, it will be important to promote digital expertise and critical consumer awareness. In a future in which many decisions are automated, the ability to reflect will remain an important anchor. Artificial intelligence can simplify consumption, but the responsibility for making conscious decisions remains with people.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What used to start in the shop window is now happening in the background: advertising, consumption and purchasing behaviour are being changed by AI - often without us even noticing. More and more people expect bricks-and-mortar retail to disappear. At the same time, they are experiencing how personalised recommendations and automated processes are shaping everyday life. How much control do we want to retain and how consciously will we shop tomorrow?<\/p>","protected":false},"author":36,"featured_media":5574,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_et_pb_custom_css":""},"categories":[53],"tags":[67,87,108,105,107,100,80,106],"class_list":["post-5573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chart-der-woche","tag-zukunftserwartungen","tag-familie","tag-gesellschaft","tag-vergangenheit","tag-vertrauen","tag-werte","tag-zukunft","tag-zukunftsplaene"],"acf":{"ausgabe_nummer":"Chart der Woche, 2025-KW43","pdf-download_dateiname":"SFZ-PDF-5573.pdf"},"_et_pb_custom_css":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbung im Wandel: Wie KI unseren Konsum ver\u00e4ndert<\/title>\n<meta name=\"description\" content=\"Digitale Technologien und k\u00fcnstliche Intelligenz ver\u00e4ndern nicht nur Werbung, sondern auch unser Einkaufsverhalten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/advertising-in-transition-how-ki-is-changing-our-consumption\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werbung im Wandel: Wie KI unseren Konsum ver\u00e4ndert\" \/>\n<meta property=\"og:description\" content=\"Digitale Technologien und k\u00fcnstliche Intelligenz ver\u00e4ndern nicht nur Werbung, sondern auch unser Einkaufsverhalten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/advertising-in-transition-how-ki-is-changing-our-consumption\/\" \/>\n<meta property=\"og:site_name\" content=\"Stiftung f\u00fcr Zukunftsfragen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Stiftung-fr-Zukunftsfragen\/207485789294838\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-23T03:19:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-21T17:03:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/pexels-googledeepmind-17484975.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1205\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"guels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"guels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/\"},\"author\":{\"name\":\"guels\",\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/#\\\/schema\\\/person\\\/ab1d46d162c905f85dba6504c00294c4\"},\"headline\":\"Werbung im Wandel: Wie KI unseren Konsum ver\u00e4ndert\",\"datePublished\":\"2025-10-23T03:19:28+00:00\",\"dateModified\":\"2026-07-21T17:03:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/\"},\"wordCount\":295,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/wp-content\\\/uploads\\\/pexels-googledeepmind-17484975.jpg\",\"keywords\":[\"Zukunftserwartungen\",\"Familie\",\"Gesellschaft\",\"Vergangenheit\",\"Vertrauen\",\"Werte\",\"Zukunft\",\"Zukunftspl\u00e4ne\"],\"articleSection\":[\"Chart der Woche\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/\",\"url\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/\",\"name\":\"Werbung im Wandel: Wie KI unseren Konsum ver\u00e4ndert\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/wp-content\\\/uploads\\\/pexels-googledeepmind-17484975.jpg\",\"datePublished\":\"2025-10-23T03:19:28+00:00\",\"dateModified\":\"2026-07-21T17:03:29+00:00\",\"description\":\"Digitale Technologien und k\u00fcnstliche Intelligenz ver\u00e4ndern nicht nur Werbung, sondern auch unser Einkaufsverhalten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/wp-content\\\/uploads\\\/pexels-googledeepmind-17484975.jpg\",\"contentUrl\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/wp-content\\\/uploads\\\/pexels-googledeepmind-17484975.jpg\",\"width\":1920,\"height\":1205},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Werbung im Wandel: Wie KI unseren Konsum ver\u00e4ndert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/#website\",\"url\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/\",\"name\":\"Stiftung f\u00fcr Zukunftsfragen\",\"description\":\"Eine Initiative von BAT\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/#organization\",\"name\":\"Stiftung f\u00fcr Zukunftsfragen\",\"url\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/wp-content\\\/uploads\\\/Stiftung-fuer-Zukunftsfragen-Logo-e1662668075158.png\",\"contentUrl\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/wp-content\\\/uploads\\\/Stiftung-fuer-Zukunftsfragen-Logo-e1662668075158.png\",\"width\":609,\"height\":144,\"caption\":\"Stiftung f\u00fcr Zukunftsfragen\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/Stiftung-fr-Zukunftsfragen\\\/207485789294838\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stiftungfuerzukunftsfragen.de\\\/#\\\/schema\\\/person\\\/ab1d46d162c905f85dba6504c00294c4\",\"name\":\"guels\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advertising in transition: how AI is changing our consumption","description":"Digital technologies and artificial intelligence are not only changing advertising, but also our shopping behaviour.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/advertising-in-transition-how-ki-is-changing-our-consumption\/","og_locale":"en_GB","og_type":"article","og_title":"Werbung im Wandel: Wie KI unseren Konsum ver\u00e4ndert","og_description":"Digitale Technologien und k\u00fcnstliche Intelligenz ver\u00e4ndern nicht nur Werbung, sondern auch unser Einkaufsverhalten.","og_url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/advertising-in-transition-how-ki-is-changing-our-consumption\/","og_site_name":"Stiftung f\u00fcr Zukunftsfragen","article_publisher":"https:\/\/www.facebook.com\/pages\/Stiftung-fr-Zukunftsfragen\/207485789294838","article_published_time":"2025-10-23T03:19:28+00:00","article_modified_time":"2026-07-21T17:03:29+00:00","og_image":[{"width":1920,"height":1205,"url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/pexels-googledeepmind-17484975.jpg","type":"image\/jpeg"}],"author":"guels","twitter_card":"summary_large_image","twitter_misc":{"Written by":"guels","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/#article","isPartOf":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/"},"author":{"name":"guels","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/person\/ab1d46d162c905f85dba6504c00294c4"},"headline":"Werbung im Wandel: Wie KI unseren Konsum ver\u00e4ndert","datePublished":"2025-10-23T03:19:28+00:00","dateModified":"2026-07-21T17:03:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/"},"wordCount":295,"publisher":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#organization"},"image":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/pexels-googledeepmind-17484975.jpg","keywords":["Zukunftserwartungen","Familie","Gesellschaft","Vergangenheit","Vertrauen","Werte","Zukunft","Zukunftspl\u00e4ne"],"articleSection":["Chart der Woche"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/","url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/","name":"Advertising in transition: how AI is changing our consumption","isPartOf":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/#primaryimage"},"image":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/pexels-googledeepmind-17484975.jpg","datePublished":"2025-10-23T03:19:28+00:00","dateModified":"2026-07-21T17:03:29+00:00","description":"Digital technologies and artificial intelligence are not only changing advertising, but also our shopping behaviour.","breadcrumb":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/#primaryimage","url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/pexels-googledeepmind-17484975.jpg","contentUrl":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/pexels-googledeepmind-17484975.jpg","width":1920,"height":1205},{"@type":"BreadcrumbList","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/werbung-im-wandel-wie-ki-unseren-konsum-veraendert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.stiftungfuerzukunftsfragen.de\/"},{"@type":"ListItem","position":2,"name":"Werbung im Wandel: Wie KI unseren Konsum ver\u00e4ndert"}]},{"@type":"WebSite","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#website","url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/","name":"Foundation for Future Studies","description":"An initiative by BAT","publisher":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stiftungfuerzukunftsfragen.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#organization","name":"Foundation for Future Studies","url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/logo\/image\/","url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/Stiftung-fuer-Zukunftsfragen-Logo-e1662668075158.png","contentUrl":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/Stiftung-fuer-Zukunftsfragen-Logo-e1662668075158.png","width":609,"height":144,"caption":"Stiftung f\u00fcr Zukunftsfragen"},"image":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/Stiftung-fr-Zukunftsfragen\/207485789294838"]},{"@type":"Person","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/person\/ab1d46d162c905f85dba6504c00294c4","name":"guels"}]}},"_links":{"self":[{"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/posts\/5573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/comments?post=5573"}],"version-history":[{"count":7,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/posts\/5573\/revisions"}],"predecessor-version":[{"id":6605,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/posts\/5573\/revisions\/6605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/media\/5574"}],"wp:attachment":[{"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/media?parent=5573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/categories?post=5573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/tags?post=5573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}