{"id":560,"date":"2004-07-13T00:00:00","date_gmt":"2004-07-12T22:00:00","guid":{"rendered":""},"modified":"2025-10-30T15:19:16","modified_gmt":"2025-10-30T14:19:16","slug":"research-news-181-25-jg-13-07-2004","status":"publish","type":"post","link":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/forschung-aktuell-181-25-jg-13-07-2004\/","title":{"rendered":"\"This is how we want to live!\" - The new\n feel-good world of the Germans\u00a0"},"content":{"rendered":"

<\/p>\n

\u201eThis is how we want to live!\u201c - The new feel-good world of the Germans<\/h1>\n
After the turn of the millennium, a shift from an adventure society to a feel-good society is emerging throughout the western world. Early social demands after 11 September 2001 regarding the situation in Germany, such as \u201eAbolish the culture of fun!\u201c or \u201eEnd the adventure society\u201c, are becoming more firmly established: for Germans, feeling good in their own four walls is becoming increasingly important. For many, a television (68%), a radio (40%), a newspaper (46%) and a good meal at home (47%) are enough to make them happy and content. Even having your own garden (40%) still rivals the traditional holiday trip (41%). This is the result of a representative survey conducted by the B.A.T Freizeit-Forschungsinstitut, in which 2,000 people aged 14 and over were asked what is most important for their personal well-being.
\n\u201ePeople in Germany do not expect great happiness from life today,\u201c says Prof Dr Horst W. Opaschowski, Director of the Institute. \u201eIt's more the little moments of happiness in life in a relaxed, trouble-free atmosphere: atmosphere, harmony, security. Guarantees that you can live carefree and simply enjoy some beautiful moments.\u201c A partner (52%), children and family (48%) as well as nice neighbours (33%) are all part of this in the midst of media diversity from the TV to the stereo system.
\nWhen it comes to overall personal well-being, emancipation obviously also has its natural limits. Men and women live in two different everyday worlds:
\nWomen continue to prioritise a homely atmosphere with the right ambience. Compared to men, they place significantly more value on a beautiful home (+8 percentage points): From the bathtub (+15) to garden maintenance (+6), from the telephone (+8) to nice neighbours (+9).
\nCompared to women, men only feel really comfortable when they are surrounded by technical toys and can concentrate fully on the car (+14) and the stereo system (+9).
\nProfessor Opaschowski: \u201eEven in the 21st century, the \u201anew man\u2019 is still a legend, as is the \u201anew woman\u2019. When it comes to personal well-being, two emotional worlds collide.\u201c Only when it comes to listening to the radio (f: 40% - m: 39%) and reading newspapers (f: 47% - m: 45%) do the genders largely harmonise in their lifestyles. But when it comes to reading books, they drift apart again (f: 45% - m: 31%). Who might the writer Theodor Fontane have had in mind over a hundred years ago when he answered the question \u201eWhat does a person need to be happy?\u201c: \u201eA good book, a few friends, a place to sleep - and no toothache.\u201c<\/div>\n
\n

You can find further information on the living environment in the 21st century in:<\/p>\n

GERMANY 2020.
How we live tomorrow
Scientific forecasts
By Horst W. Opaschowski
520 pages\/90 graphics\/index
ISBN 3-8100-4168-8
VS Verlag f\u00fcr Sozialwissenschaften, Wiesbaden 2004
39,90 Euro<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u201eSo wollen wir leben!\u201c – Die neue Wohlf\u00fchlwelt der Deutschen Nach der Jahrtausendwende zeichnet […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[67],"class_list":["post-560","post","type-post","status-publish","format-standard","hentry","category-forschung-aktuell","tag-zukunftserwartungen"],"acf":{"ausgabe_nummer":"Forschung aktuell, 181","pdf-download_dateiname":"181_SoWollenWieLeben.pdf"},"yoast_head":"\n\u201eSo wollen wir leben!\u201c - Die neue Wohlf\u00fchlwelt der Deutschen\u00a0 - Stiftung f\u00fcr Zukunftsfragen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/research-news-181-25-jg-13-07-2004\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eSo wollen wir leben!\u201c - Die neue Wohlf\u00fchlwelt der Deutschen\u00a0 - Stiftung f\u00fcr Zukunftsfragen\" \/>\n<meta property=\"og:description\" content=\"\u201eSo wollen wir leben!\u201c – Die neue Wohlf\u00fchlwelt der Deutschen Nach der Jahrtausendwende zeichnet [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/research-news-181-25-jg-13-07-2004\/\" \/>\n<meta property=\"og:site_name\" content=\"Stiftung f\u00fcr Zukunftsfragen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Stiftung-fr-Zukunftsfragen\/207485789294838\" \/>\n<meta property=\"article:published_time\" content=\"2004-07-12T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T14:19:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/2022\/08\/040713.gif\" \/>\n<meta name=\"author\" content=\"p622181\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"p622181\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/\"},\"author\":{\"name\":\"p622181\",\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/person\/a84ed841adee9fac0b041775288b1723\"},\"headline\":\"\u201eSo wollen wir leben!\u201c – Die neue Wohlf\u00fchlwelt der Deutschen\u00a0\",\"datePublished\":\"2004-07-12T22:00:00+00:00\",\"dateModified\":\"2025-10-30T14:19:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/\"},\"wordCount\":468,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/2022\/08\/040713.gif\",\"keywords\":[\"Zukunftserwartungen\"],\"articleSection\":[\"Forschung aktuell\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/\",\"url\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/\",\"name\":\"\u201eSo wollen wir leben!\u201c - Die neue Wohlf\u00fchlwelt der Deutschen\u00a0 - Stiftung f\u00fcr Zukunftsfragen\",\"isPartOf\":{\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/2022\/08\/040713.gif\",\"datePublished\":\"2004-07-12T22:00:00+00:00\",\"dateModified\":\"2025-10-30T14:19:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#primaryimage\",\"url\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/2022\/08\/040713.gif\",\"contentUrl\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/2022\/08\/040713.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201eSo wollen wir leben!\u201c – Die neue Wohlf\u00fchlwelt der Deutschen\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/#website\",\"url\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/\",\"name\":\"Stiftung f\u00fcr Zukunftsfragen\",\"description\":\"Eine Initiative von BAT\",\"publisher\":{\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/#organization\",\"name\":\"Stiftung f\u00fcr Zukunftsfragen\",\"url\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/Stiftung-fuer-Zukunftsfragen-Logo-e1662668075158.png\",\"contentUrl\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/Stiftung-fuer-Zukunftsfragen-Logo-e1662668075158.png\",\"width\":609,\"height\":144,\"caption\":\"Stiftung f\u00fcr Zukunftsfragen\"},\"image\":{\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pages\/Stiftung-fr-Zukunftsfragen\/207485789294838\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/person\/a84ed841adee9fac0b041775288b1723\",\"name\":\"p622181\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201eThis is how we want to live!\u201c - The new feel-good world of the Germans - Stiftung f\u00fcr Zukunftsfragen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/research-news-181-25-jg-13-07-2004\/","og_locale":"en_GB","og_type":"article","og_title":"\u201eSo wollen wir leben!\u201c - Die neue Wohlf\u00fchlwelt der Deutschen\u00a0 - Stiftung f\u00fcr Zukunftsfragen","og_description":"\u201eSo wollen wir leben!\u201c – Die neue Wohlf\u00fchlwelt der Deutschen Nach der Jahrtausendwende zeichnet [...]","og_url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/research-news-181-25-jg-13-07-2004\/","og_site_name":"Stiftung f\u00fcr Zukunftsfragen","article_publisher":"https:\/\/www.facebook.com\/pages\/Stiftung-fr-Zukunftsfragen\/207485789294838","article_published_time":"2004-07-12T22:00:00+00:00","article_modified_time":"2025-10-30T14:19:16+00:00","og_image":[{"url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/2022\/08\/040713.gif","type":"","width":"","height":""}],"author":"p622181","twitter_card":"summary_large_image","twitter_misc":{"Written by":"p622181","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#article","isPartOf":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/"},"author":{"name":"p622181","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/person\/a84ed841adee9fac0b041775288b1723"},"headline":"\u201eSo wollen wir leben!\u201c – Die neue Wohlf\u00fchlwelt der Deutschen\u00a0","datePublished":"2004-07-12T22:00:00+00:00","dateModified":"2025-10-30T14:19:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/"},"wordCount":468,"commentCount":0,"publisher":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#organization"},"image":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/2022\/08\/040713.gif","keywords":["Zukunftserwartungen"],"articleSection":["Forschung aktuell"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/","url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/","name":"\u201e"This is how we want to live!" - The new world of well-being of the German Foundation for Future Issues","isPartOf":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#primaryimage"},"image":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/2022\/08\/040713.gif","datePublished":"2004-07-12T22:00:00+00:00","dateModified":"2025-10-30T14:19:16+00:00","breadcrumb":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#primaryimage","url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/2022\/08\/040713.gif","contentUrl":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/2022\/08\/040713.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/forschung-aktuell-181-25-jg-13-07-2004\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.stiftungfuerzukunftsfragen.de\/"},{"@type":"ListItem","position":2,"name":"\u201eSo wollen wir leben!\u201c – Die neue Wohlf\u00fchlwelt der Deutschen\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#website","url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/","name":"Foundation for Future Issues","description":"An initiative by BAT","publisher":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stiftungfuerzukunftsfragen.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#organization","name":"Foundation for Future Issues","url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/logo\/image\/","url":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/Stiftung-fuer-Zukunftsfragen-Logo-e1662668075158.png","contentUrl":"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/Stiftung-fuer-Zukunftsfragen-Logo-e1662668075158.png","width":609,"height":144,"caption":"Stiftung f\u00fcr Zukunftsfragen"},"image":{"@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/Stiftung-fr-Zukunftsfragen\/207485789294838"]},{"@type":"Person","@id":"https:\/\/www.stiftungfuerzukunftsfragen.de\/#\/schema\/person\/a84ed841adee9fac0b041775288b1723","name":"p622181"}]}},"_links":{"self":[{"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/posts\/560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/comments?post=560"}],"version-history":[{"count":1,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/posts\/560\/revisions"}],"predecessor-version":[{"id":6002,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/posts\/560\/revisions\/6002"}],"wp:attachment":[{"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/media?parent=560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/categories?post=560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/wp-json\/wp\/v2\/tags?post=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}