{"id":6496,"date":"2026-05-07T10:52:01","date_gmt":"2026-05-07T08:52:01","guid":{"rendered":"https:\/\/www.stiftungfuerzukunftsfragen.de\/?p=6496"},"modified":"2026-07-21T19:03:29","modified_gmt":"2026-07-21T17:03:29","slug":"relaxation-at-sea-pressure-on-land-why-cruises-continue-to-grow","status":"publish","type":"post","link":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/erholung-auf-see-druck-an-land-warum-kreuzfahrten-weiter-wachsen\/","title":{"rendered":"Relaxation at sea, pressure on land: Why cruises continue to grow"},"content":{"rendered":"<p>Cruises have become a standard vacation option for many Germans, according to the latest study by the BAT Foundation for Future Issues. In a representative survey, over 3,000 citizens aged 18 and over were asked about their experiences, motivations, and future expectations regarding cruise vacations.<\/p>\n<p><strong> <figure class=\"sfz-chart\" id=\"chart-kreuzfahrt-interessierte-neukunden-1h1749w0y7rol2z\"><p class=\"sfz-chart-title\">More than one in five non-cruise passengers would be interested<\/p><p class=\"sfz-chart-subtitle\">Out of every 100 citizens who have not yet taken a cruise but are interested, the following are:<\/p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1100 488\" role=\"img\" aria-label=\"More than one in five non-cruise passengers would be interested\">\n<text x=\"246\" y=\"37\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">2016<\/text>\n<rect x=\"260\" y=\"4\" width=\"734\" height=\"48\" fill=\"#0E2B63\"\/>\n<text x=\"272\" y=\"34\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">26<\/text>\n<text x=\"246\" y=\"93\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">2026<\/text>\n<rect x=\"260\" y=\"60\" width=\"621\" height=\"48\" fill=\"#0E2B63\"\/>\n<text x=\"272\" y=\"90\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">22<\/text>\n<text x=\"246\" y=\"175\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Young adults<\/text>\n<rect x=\"260\" y=\"142\" width=\"762\" height=\"48\" fill=\"#AFCA0B\"\/>\n<text x=\"272\" y=\"172\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"600\">27<\/text>\n<text x=\"246\" y=\"231\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Singles<\/text>\n<rect x=\"260\" y=\"198\" width=\"677\" height=\"48\" fill=\"#FFBB00\"\/>\n<text x=\"272\" y=\"228\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"600\">24<\/text>\n<text x=\"246\" y=\"287\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Couples<\/text>\n<rect x=\"260\" y=\"254\" width=\"790\" height=\"48\" fill=\"#50AF47\"\/>\n<text x=\"272\" y=\"284\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">28<\/text>\n<text x=\"246\" y=\"343\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Parents<\/text>\n<rect x=\"260\" y=\"310\" width=\"762\" height=\"48\" fill=\"#4B79FF\"\/>\n<text x=\"272\" y=\"340\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">27<\/text>\n<text x=\"246\" y=\"399\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Young seniors<\/text>\n<rect x=\"260\" y=\"366\" width=\"564\" height=\"48\" fill=\"#50AF47\"\/>\n<text x=\"272\" y=\"396\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">20<\/text>\n<text x=\"246\" y=\"455\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Retirees<\/text>\n<rect x=\"260\" y=\"422\" width=\"367\" height=\"48\" fill=\"#4B79FF\"\/>\n<text x=\"272\" y=\"452\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">13<\/text>\n<line x1=\"260\" y1=\"4\" x2=\"260\" y2=\"478\" stroke=\"#0E2B63\" stroke-width=\"2\"\/>\n<\/svg>\n<figcaption><div>Online representative survey of 3,000 people aged 18 and over conducted by GfK in Germany<\/div><\/figcaption><details class=\"sfz-chart-data\"><summary>Data as table<\/summary><table>\n  <caption>More than one in five non-cruisee passengers would be interested \u2014 Out of every 100 citizens who have not yet taken a cruise but are interested, the following percentages are:<\/caption>\n  <tbody>\n    <tr><td>2016<\/td><td>26<\/td><\/tr>\n    <tr><td>2026<\/td><td>22<\/td><\/tr>\n    <tr><td>Young adults<\/td><td>27<\/td><\/tr>\n    <tr><td>Singles<\/td><td>24<\/td><\/tr>\n    <tr><td>Couples<\/td><td>28<\/td><\/tr>\n    <tr><td>Parents<\/td><td>27<\/td><\/tr>\n    <tr><td>Young seniors<\/td><td>20<\/td><\/tr>\n    <tr><td>Retirees<\/td><td>13<\/td><\/tr>\n  <\/tbody>\n<\/table>\n<\/details><div class=\"sfz-chart-download\"><span>Download chart:<\/span><a class=\"sfz-chart-dl-btn\" href=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/sfz-charts\/kreuzfahrt-interessierte-neukunden-1h1749w0y7rol2z\/chart.png\" download=\"sfz-chart-kreuzfahrt-interessierte-neukunden-1h1749w0y7rol2z.png\">PNG<\/a><\/div><\/figure><\/strong><\/p>\n<p><strong>Key findings at a glance<\/strong><\/p>\n<ul>\n<li>28 percent of German citizens have already taken at least one cruise \u2013 ten years ago this figure was only 13 percent.<\/li>\n<li>22 percent are interested in trying a cruise for the first time.<\/li>\n<li>85 percent of guests find cruises relaxing, and 90 percent emphasize the opportunity to visit several countries in a short time.<\/li>\n<li>59 percent cite overtourism and overcrowded cities as a key challenge.<\/li>\n<li>81 percent see an important future opportunity in routes with less well-known ports \u2013 even if iconic highlights are omitted.<\/li>\n<\/ul>\n<p><strong><figure class=\"sfz-chart\" id=\"chart-kreuzfahrt-wiederholungsrate-1h7v4pdv1ekx84k\"><p class=\"sfz-chart-title\">The repetition rate doubles.<\/p><p class=\"sfz-chart-subtitle\">For every 100 citizens who have taken one or more cruises, plan another one:<\/p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1100 488\" role=\"img\" aria-label=\"The repetition rate doubles.\">\n<text x=\"246\" y=\"37\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">2016<\/text>\n<rect x=\"260\" y=\"4\" width=\"254\" height=\"48\" fill=\"#0E2B63\"\/>\n<text x=\"272\" y=\"34\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">9<\/text>\n<text x=\"246\" y=\"93\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">2026<\/text>\n<rect x=\"260\" y=\"60\" width=\"480\" height=\"48\" fill=\"#0E2B63\"\/>\n<text x=\"272\" y=\"90\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">17<\/text>\n<text x=\"246\" y=\"175\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Young adults<\/text>\n<rect x=\"260\" y=\"142\" width=\"649\" height=\"48\" fill=\"#AFCA0B\"\/>\n<text x=\"272\" y=\"172\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"600\">23<\/text>\n<text x=\"246\" y=\"231\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Singles<\/text>\n<rect x=\"260\" y=\"198\" width=\"282\" height=\"48\" fill=\"#FFBB00\"\/>\n<text x=\"272\" y=\"228\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"600\">10<\/text>\n<text x=\"246\" y=\"287\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Couples<\/text>\n<rect x=\"260\" y=\"254\" width=\"508\" height=\"48\" fill=\"#50AF47\"\/>\n<text x=\"272\" y=\"284\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">18<\/text>\n<text x=\"246\" y=\"343\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Parents<\/text>\n<rect x=\"260\" y=\"310\" width=\"790\" height=\"48\" fill=\"#4B79FF\"\/>\n<text x=\"272\" y=\"340\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">28<\/text>\n<text x=\"246\" y=\"399\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Young seniors<\/text>\n<rect x=\"260\" y=\"366\" width=\"367\" height=\"48\" fill=\"#50AF47\"\/>\n<text x=\"272\" y=\"396\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">13<\/text>\n<text x=\"246\" y=\"455\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Retirees<\/text>\n<rect x=\"260\" y=\"422\" width=\"395\" height=\"48\" fill=\"#4B79FF\"\/>\n<text x=\"272\" y=\"452\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">14<\/text>\n<line x1=\"260\" y1=\"4\" x2=\"260\" y2=\"478\" stroke=\"#0E2B63\" stroke-width=\"2\"\/>\n<\/svg>\n<figcaption><div>Online representative survey of 3,000 people aged 18 and over conducted by GfK in Germany<\/div><\/figcaption><details class=\"sfz-chart-data\"><summary>Data as table<\/summary><table>\n  <caption>The repeat rate doubles \u2014 For every 100 citizens who have taken one or more cruises, another one is planned:<\/caption>\n  <tbody>\n    <tr><td>2016<\/td><td>9<\/td><\/tr>\n    <tr><td>2026<\/td><td>17<\/td><\/tr>\n    <tr><td>Young adults<\/td><td>23<\/td><\/tr>\n    <tr><td>Singles<\/td><td>10<\/td><\/tr>\n    <tr><td>Couples<\/td><td>18<\/td><\/tr>\n    <tr><td>Parents<\/td><td>28<\/td><\/tr>\n    <tr><td>Young seniors<\/td><td>13<\/td><\/tr>\n    <tr><td>Retirees<\/td><td>14<\/td><\/tr>\n  <\/tbody>\n<\/table>\n<\/details><div class=\"sfz-chart-download\"><span>Download chart:<\/span><a class=\"sfz-chart-dl-btn\" href=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/sfz-charts\/kreuzfahrt-wiederholungsrate-1h7v4pdv1ekx84k\/chart.png\" download=\"sfz-chart-kreuzfahrt-wiederholungsrate-1h7v4pdv1ekx84k.png\">PNG<\/a><\/div><\/figure><\/strong><\/p>\n<p><strong>Boom with a stable demand base<\/strong><\/p>\n<p>The cruise industry is no longer a niche market, but a successful model that has grown over many years. This is reflected in rising passenger numbers and ever-new record figures. The high rate of repeat business is particularly striking: those who have been on board once often permanently integrate this type of travel into their vacation repertoire.<\/p>\n<p>At the same time, the number of potential first-time cruisers remains high. Almost a quarter of the population can currently imagine taking their first cruise. This provides additional impetus for further growth in demand. The combination of a stable base of regular customers and curious newcomers forms a solid foundation for a consistently high booking level.<\/p>\n<figure class=\"sfz-chart\" id=\"chart-kreuzfahrt-sichtweisen-1h1749w0y771q2z\"><p class=\"sfz-chart-title\">Perspective on cruises<\/p><p class=\"sfz-chart-subtitle\">Out of every 100 cruise passengers, the following statements are agreed with:<\/p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1100 564\" role=\"img\" aria-label=\"Perspective on cruises\">\n<text x=\"20\" y=\"24\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"500\">On cruises I can visit several countries in a short time.<\/text>\n<rect x=\"20\" y=\"36\" width=\"1020\" height=\"32\" fill=\"#0E2B63\"\/>\n<text x=\"32\" y=\"56\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">90<\/text>\n<text x=\"20\" y=\"112\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"500\">Cruises are undoubtedly restful and relaxing.<\/text>\n<rect x=\"20\" y=\"124\" width=\"963\" height=\"32\" fill=\"#0E2B63\"\/>\n<text x=\"32\" y=\"144\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">85<\/text>\n<text x=\"20\" y=\"200\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"500\">In the future, ships should preferably head for less well-known ports, even if this means<\/text>\n<text x=\"20\" y=\"226\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"500\">Highlights will be missed<\/text>\n<rect x=\"20\" y=\"238\" width=\"918\" height=\"32\" fill=\"#004F9F\"\/>\n<text x=\"32\" y=\"258\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">81<\/text>\n<text x=\"20\" y=\"314\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"500\">Cruises will also contribute to international understanding in the future.<\/text>\n<rect x=\"20\" y=\"326\" width=\"748\" height=\"32\" fill=\"#AFCA0B\"\/>\n<text x=\"32\" y=\"346\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"600\">66<\/text>\n<text x=\"20\" y=\"402\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"500\">Cruises will become a symbol of &quot;slow tourism&quot; in the future.\"<\/text>\n<rect x=\"20\" y=\"414\" width=\"725\" height=\"32\" fill=\"#FFBB00\"\/>\n<text x=\"32\" y=\"434\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"600\">64<\/text>\n<text x=\"20\" y=\"490\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"500\">I associate cruises with overtourism and environmental problems.<\/text>\n<rect x=\"20\" y=\"502\" width=\"669\" height=\"32\" fill=\"#50AF47\"\/>\n<text x=\"32\" y=\"522\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">59<\/text>\n<\/svg>\n<figcaption><div>Online representative survey of 3,000 people aged 18 and over conducted by GfK in Germany<\/div><\/figcaption><details class=\"sfz-chart-data\"><summary>Data as table<\/summary><table>\n  <caption>Views on cruises \u2014 Out of every 100 cruise passengers, the following statements are agreed with:<\/caption>\n  <tbody>\n    <tr><td>On cruises I can visit several countries in a short time.<\/td><td>90<\/td><\/tr>\n    <tr><td>Cruises are undoubtedly restful and relaxing.<\/td><td>85<\/td><\/tr>\n    <tr><td>In the future, ships should preferably head for less well-known ports, even if this means missing out on some highlights.<\/td><td>81<\/td><\/tr>\n    <tr><td>Cruises will also contribute to international understanding in the future.<\/td><td>66<\/td><\/tr>\n    <tr><td>Cruises will become a symbol of &quot;slow tourism&quot; in the future.\"<\/td><td>64<\/td><\/tr>\n    <tr><td>I associate cruises with overtourism and environmental problems.<\/td><td>59<\/td><\/tr>\n  <\/tbody>\n<\/table>\n<\/details><div class=\"sfz-chart-download\"><span>Download chart:<\/span><a class=\"sfz-chart-dl-btn\" href=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/sfz-charts\/kreuzfahrt-sichtweisen-1h1749w0y771q2z\/chart.png\" download=\"sfz-chart-kreuzfahrt-sichtweisen-1h1749w0y771q2z.png\">PNG<\/a><\/div><\/figure>\n<p><strong>Why cruises are so attractive<\/strong><\/p>\n<p>A key reason for their success lies in the unique combination of core vacation motives. Cruises offer relaxation and adventure in a compact format. The vast majority of passengers find the trip very relaxing \u2013 due in part to comfortable accommodations, clearly organized itineraries, and the opportunity to escape from everyday life without extensive planning. Rest periods, service offerings, and a structured daily schedule make it easier for many guests to unwind \u2013 a central motivation for any vacation.<\/p>\n<p>At the same time, the experiential aspect plays an important role: nine out of ten respondents highlight the opportunity to visit several countries in a short time. The trip is thus perceived as a succession of different impressions.<\/p>\n<p>\u201eCruises serve a dual purpose, offering a rare combination of comfort and daily changing insights into different cities and cultures for adventure-seeking guests. Added to this is a high degree of safety, which makes this offering particularly attractive in turbulent times,\u201c said the foundation\u2019s scientific director, Professor Dr. Ulrich Reinhardt.<\/p>\n<p><strong>The downside: Overtourism in port cities<\/strong><\/p>\n<p>Despite high levels of satisfaction, the industry also faces challenges. Three out of five respondents see overcrowded city centers and overtourism as a key problem associated with cruises. From the guests&#039; perspective, this creates additional congestion in already busy locations. This can negatively impact their well-being and the overall quality of their stay.<\/p>\n<p>This is particularly evident in popular port cities like Barcelona, Venice, or Dubrovnik. Crowds are already high there, and when several ships dock simultaneously, traffic flow, infrastructure, and local services come under additional pressure.<\/p>\n<p><strong>New routes as a solution approach<\/strong><\/p>\n<p>Many guests, however, also see concrete solutions. Four out of five respondents are open to visiting lesser-known ports more often in the future \u2013 even if this means missing out on well-known highlights. For them, the focus is not on quickly &quot;ticking off&quot; iconic places, but on the quality of the travel experience. The quality of the stay and a slower pace of life are gaining in importance.<\/p>\n<p>This results in a clear strategic approach for shipping companies: routes can be deliberately streamlined by giving greater consideration to smaller cities, alternative regions, and ports that have been visited less frequently. Such destinations often offer more opportunities for interaction, shorter waiting times, and an overall more relaxed travel pace.<\/p>\n<p><strong>Future scenario: Cruises in balance<\/strong><\/p>\n<p>Prof. Ulrich Reinhardt: \u201eIf one extrapolates current attitudes to the coming years, on the one hand, much points to a continued boom in cruises, but on the other hand, the demand on shipping companies to face challenges and find solutions becomes clear.\u201c<\/p>\n<p>Routes that include more medium-sized and smaller destinations can better distribute visitor flows and relieve pressure on both tourists and locals. At the same time, new regions gain access to tourism revenue without immediately reaching capacity limits.<\/p>\n<p>\u201eThis creates an offering for travelers that combines relaxation, adventure, and respect for local structures. Comfort and variety are maintained, but complemented by a stronger focus on the quality of the stay. Cruises thus have the opportunity to evolve from a purely growth-oriented model to a more balanced form of travel,\u201c said Reinhardt.<\/p>\n<figure class=\"sfz-chart\" id=\"chart-kreuzfahrt-nichtinteressierte-1hnq41oydl1gp23\"><p class=\"sfz-chart-title\">The group of those who are not interested is decreasing.<\/p><p class=\"sfz-chart-subtitle\">Out of every 100 citizens who have no interest, the following percentages are:<\/p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1100 488\" role=\"img\" aria-label=\"The group of those who are not interested is decreasing.\">\n<text x=\"246\" y=\"37\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">2016<\/text>\n<rect x=\"260\" y=\"4\" width=\"753\" height=\"48\" fill=\"#0E2B63\"\/>\n<text x=\"272\" y=\"34\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">61<\/text>\n<text x=\"246\" y=\"93\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">2026<\/text>\n<rect x=\"260\" y=\"60\" width=\"617\" height=\"48\" fill=\"#0E2B63\"\/>\n<text x=\"272\" y=\"90\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">50<\/text>\n<text x=\"246\" y=\"175\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Young adults<\/text>\n<rect x=\"260\" y=\"142\" width=\"383\" height=\"48\" fill=\"#AFCA0B\"\/>\n<text x=\"272\" y=\"172\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"600\">31<\/text>\n<text x=\"246\" y=\"231\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Singles<\/text>\n<rect x=\"260\" y=\"198\" width=\"679\" height=\"48\" fill=\"#FFBB00\"\/>\n<text x=\"272\" y=\"228\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#0E2B63\" text-anchor=\"start\" font-weight=\"600\">55<\/text>\n<text x=\"246\" y=\"287\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Couples<\/text>\n<rect x=\"260\" y=\"254\" width=\"543\" height=\"48\" fill=\"#50AF47\"\/>\n<text x=\"272\" y=\"284\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">44<\/text>\n<text x=\"246\" y=\"343\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Parents<\/text>\n<rect x=\"260\" y=\"310\" width=\"383\" height=\"48\" fill=\"#4B79FF\"\/>\n<text x=\"272\" y=\"340\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">31<\/text>\n<text x=\"246\" y=\"399\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Young seniors<\/text>\n<rect x=\"260\" y=\"366\" width=\"728\" height=\"48\" fill=\"#50AF47\"\/>\n<text x=\"272\" y=\"396\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">59<\/text>\n<text x=\"246\" y=\"455\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"19\" fill=\"#0E2B63\" text-anchor=\"end\" font-weight=\"500\">Retirees<\/text>\n<rect x=\"260\" y=\"422\" width=\"790\" height=\"48\" fill=\"#4B79FF\"\/>\n<text x=\"272\" y=\"452\" font-family=\"Montserrat, 'Trebuchet MS', sans-serif\" font-size=\"20\" fill=\"#FFFFFF\" text-anchor=\"start\" font-weight=\"600\">64<\/text>\n<line x1=\"260\" y1=\"4\" x2=\"260\" y2=\"478\" stroke=\"#0E2B63\" stroke-width=\"2\"\/>\n<\/svg>\n<figcaption><div>Online representative survey of 3,000 people aged 18 and over conducted by GfK in Germany<\/div><\/figcaption><details class=\"sfz-chart-data\"><summary>Data as table<\/summary><table>\n  <caption>The group of non-interested people is decreasing \u2014 Out of every 100 citizens who have no interest, the following are:<\/caption>\n  <tbody>\n    <tr><td>2016<\/td><td>61<\/td><\/tr>\n    <tr><td>2026<\/td><td>50<\/td><\/tr>\n    <tr><td>Young adults<\/td><td>31<\/td><\/tr>\n    <tr><td>Singles<\/td><td>55<\/td><\/tr>\n    <tr><td>Couples<\/td><td>44<\/td><\/tr>\n    <tr><td>Parents<\/td><td>31<\/td><\/tr>\n    <tr><td>Young seniors<\/td><td>59<\/td><\/tr>\n    <tr><td>Retirees<\/td><td>64<\/td><\/tr>\n  <\/tbody>\n<\/table>\n<\/details><div class=\"sfz-chart-download\"><span>Download chart:<\/span><a class=\"sfz-chart-dl-btn\" href=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/wp-content\/uploads\/sfz-charts\/kreuzfahrt-nichtinteressierte-1hnq41oydl1gp23\/chart.png\" download=\"sfz-chart-kreuzfahrt-nichtinteressierte-1hnq41oydl1gp23.png\">PNG<\/a><\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Work as a meaningful life task is losing its significance. More and more people are striving for a balance between self-realization and quality of life. Young people, in particular, are placing greater emphasis on enjoyment and freedom. This is the conclusion of a recent study by the non-profit FOUNDATION FOR FUTURE ISSUES, for which over 2,000 German citizens aged 18 and over were surveyed in a representative sample.<\/p>","protected":false},"author":36,"featured_media":6497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_et_pb_custom_css":""},"categories":[1],"tags":[111,69,85,108,83,97,96,80,106],"class_list":["post-6496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forschung-aktuell","tag-verantwortung","tag-wirtschaft-politik","tag-freizeit","tag-gesellschaft","tag-reisen","tag-tourismus","tag-urlaub","tag-zukunft","tag-zukunftsplaene"],"acf":{"ausgabe_nummer":"Forschung aktuell, 317","pdf-download_dateiname":"SFZ-PDF-6496.pdf"},"_et_pb_custom_css":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erholung auf See, Druck an Land: Warum Kreuzfahrten weiter wachsen - Stiftung f\u00fcr Zukunftsfragen<\/title>\n<meta name=\"description\" content=\"Die Beliebtheit zeigt sich in steigenden Passagierzahlen und immer neuen Rekordwerten. 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