{"id":866,"date":"2010-03-16T00:00:00","date_gmt":"2010-03-15T23:00:00","guid":{"rendered":""},"modified":"2025-10-30T15:18:36","modified_gmt":"2025-10-30T14:18:36","slug":"research-news-222-31-jg-16-03-2010","status":"publish","type":"post","link":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/forschung-aktuell-222-31-jg-16-03-2010\/","title":{"rendered":"Time comparison study: Media overload promotes\n contact poverty\u00a0"},"content":{"rendered":"

Time comparison study: Media overload promotes contact poverty<\/h1>\n
\n

Media development and its social consequences<\/h3>\n

Shortly before the turn of the century, the \u201eGeneration @\u201c was proclaimed worldwide as the model for a new computer culture. The next generation was to live with and in virtual worlds as a matter of course. However, the \u201eweb lifestyle\u201c proudly propagated by Bill Gates is increasingly coming up against psychological and social limits in Germany. The \u201ebarely manageable flood of media\u201c is producing information stress: \u201eYou literally feel overwhelmed\u201c according to a small majority of the population (1998: 40% - 2010: 51%). And the Internet, the network of networks, has now become Germans\u201e biggest personal disappointment. A clear majority of Germans have come to the conclusion that \u201csocial contacts are becoming rarer as a result. Loneliness tends to increase\" (1998: 41% - 2010: 59%). This is the result of representative comparative studies conducted in 1998 and 2010, in which the BAT Foundation for Future Studies surveyed 2,000 people aged 14 and over across Germany about their attitudes and experiences of media development.
\n\u201eIn the Internet age, desire and reality are increasingly diverging,\u201c says Prof Dr Horst W. Opaschowski, Scientific Director of the Foundation for Future Studies. \u201eNew contact networks are often just a mouse click away, but are less and less able to replace interpersonal relationships because they remain superficial and arbitrary. Emailing, chatting and surfing have become popular digital sports for the younger generation. But many young people zap through their lives and wait in vain for consistency.\u201c
\nA growing proportion of 14 to 34-year-olds increasingly miss \u201estable relationships\u201c (1998: 42% - 2010: 53%). As internet surfers, they can be like nomads anywhere in the world, but ultimately less and less at home. Opaschowski: \u201eThey are constantly energised and are in danger of losing their grip on life.\u201c The trend towards \u201eisolation\u201c is still limited for them (1998: 39% - 2010: 44%). But the consequences are foreseeable because they can no longer rely on their relationships without continuity. Hopes that the IT message \u201eThe new media will enrich private life\u201c would be fulfilled have not materialised for the younger generation either (1998: 42% - 2010: 39%). And the rest of the population hardly believes it any more (1998: 26% - 2010: 24%). There is less and less room for media euphoria in the lives of Germans.<\/p><\/div>\n

\n

Sensory overstimulation: Growing nervousness and aggressiveness<\/h3>\n

Almost every second German citizen is now convinced that the \u201esensory overstimulation caused by the flood of media is making people more nervous and aggressive\u201c (1998: 37% - 2010: 46%). \u201eThe culture-critical fear that in future we will be dealing with a generation flooded with stimuli that reacts increasingly nervously and aggressively in everyday life may become reality,\u201c says Prof Dr Opaschowski, the head of the foundation. \u201eHyperactivity and lack of concentration can be the result because the young media generation is constantly growing up with fast cuts and abrupt changes of scene and situation.\u201c<\/p>\n

\u201eAvatar\u201c lives: Between role play and rehearsal life<\/h3>\n

More and more young people openly admit that they \u201eplay a role\u201c on the Internet and can \u201epretend to be different\u201c from who they really are (1998: 29% - 2010: 49%). Many also use the computer as a retreat, claiming that it allows them to \u201etemporarily escape the stress and hectic pace of life\u201c (1998: 30% - 2010: 44%). A good third of the young generation (1998: 30% - 2010: 37%) even believe they can compensate for life's deficits by using computers. Professor Opaschowski: \u201eFor the young media generation, computer culture has become a second life (\u201aSecond Life\u2019). Avatar lives: young people can constantly reinvent themselves on the Internet. The desire arises: Live several lives!\u201c Nevertheless, only a few (1998: 27% - 2010: 26%) believe that this attitude has an impact on the value-orientation of their lives. For them, the Internet is just a stage on which they can play and occasionally rehearse.
\nThe flood of media will certainly be unstoppable in the future. This makes media literacy education for children and young people all the more urgent - from personalised media consumption to regular relaxation exercises and attractive alternatives to multimedia. But instead of thinking about new toys, parents should get more involved in the game themselves, i.e. actively playing along and not just passively watching.<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Zeitvergleichsstudie: Medienflut f\u00f6rdert Kontaktarmut Die Medienentwicklung und ihre sozialen Folgen Kurz vor der Jahrhundertwende […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[70],"class_list":["post-866","post","type-post","status-publish","format-standard","hentry","category-forschung-aktuell","tag-freizeit-medien"],"acf":{"ausgabe_nummer":"Forschung aktuell, 222","pdf-download_dateiname":"Forschung-Aktuell-222-Medienflut-Kontaktarmut.pdf"},"yoast_head":"\nZeitvergleichsstudie: Medienflut f\u00f6rdert Kontaktarmut\u00a0 - Stiftung f\u00fcr Zukunftsfragen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/research-news-222-31-jg-16-03-2010\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zeitvergleichsstudie: Medienflut f\u00f6rdert Kontaktarmut\u00a0 - 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