{"id":927,"date":"2012-06-20T00:00:00","date_gmt":"2012-06-19T22:00:00","guid":{"rendered":""},"modified":"2025-10-30T15:18:05","modified_gmt":"2025-10-30T14:18:05","slug":"research-news-238-33-jg-20-06-2012","status":"publish","type":"post","link":"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/forschung-aktuell-238-33-jg-20-06-2012\/","title":{"rendered":"Image of holiday destinations: What the\n Germans associate with holiday destinations\u00a0"},"content":{"rendered":"

Image of holiday destinations: What Germans associate with holiday destinations<\/h1>\n
Summertime is travelling time. Many Germans already have their suitcases packed, but often don't yet know where they will be travelling to this year. The only thing that is certain is that expectations for the \u201ebest weeks of the year\u201c are high and that the offers on site should confirm, if not exceed, their own expectations. But what do German citizens actually expect to find in the individual holiday destinations? The Foundation for Future Studies - an initiative of British American Tobacco - investigated this question in this year's tourism analysis. A representative sample of over 4,000 German citizens aged 14 and over were asked which quality characteristics apply to which holiday destinations.<\/p>\n

Holidays in Germany - Bavaria has the best image<\/h3>\n

The image of holidays in Germany is primarily characterised by the idea of \u201ebeautiful nature\u201c and \u201elots of peace and quiet\u201c. However, Germans also associate \u201ea wide range of gastronomic offerings\u201c and \u201ehigh safety and environmental standards\u201c with travelling in their own country. In contrast, Germans rarely think of \u201egood weather\u201c or a \u201egood price-performance ratio\u201c. The individual destinations often have very different reputations.<\/p>\n

    \n
  • Bavaria has the best image in a national comparison. Bavarian destinations scored particularly well in terms of \u201ebeautiful landscape\u201c, \u201ecleanliness\u201c and \u201ehospitality\u201c, among other things. In contrast, only around one in four respondents associate Bavaria with \u201ebathing opportunities\u201c or \u201egood value for money\u201c.<\/li>\n
  • When Germans think of holiday destinations in Baden-W\u00fcrttemberg, they think of \u201ebeautiful scenery\u201c and \u201egood food\u201c as well as \u201emany opportunities to relax\u201c. However, it is striking that none of these characteristics are attributed to the \u201eL\u00e4ndle\u201c by the majority of Germans.<\/li>\n
  • In addition to \u201ebathing opportunities\u201c, holidaymakers expect to find \u201eplenty of peace and quiet\u201c and a \u201ehigh environmental standard\u201c at the North Sea. In contrast, only a few think of \u201esunshine\u201c, \u201eparties\u201c or \u201elots of sights\u201c.<\/li>\n
  • The Baltic Sea has the best image when it comes to \u201ecleanliness\u201c and is also associated with a \u201ebathing holiday destination\u201c. However, the holiday regions on the Baltic Sea are only associated with \u201enumerous excursion destinations\u201c or \u201eentertainment\u201c to a limited extent.<\/li>\n<\/ul>\n

    \u201eThe image of German domestic holiday destinations is very good. The investments but also the marketing offensive of recent years are reflected in the numerous positive ratings. When it comes to \u201eweather\u201c and \u201evalue for money\u201c, our research also shows that the image in these areas does not necessarily reflect the reality. Holidays in Germany are not only often sunnier, but also cheaper than expected,\u201c says the Foundation's Scientific Director, Professor Dr Ulrich Reinhardt.<\/p><\/div>\n

    \n

    Travelling abroad - clich\u00e9s are confirmed<\/h3>\n

    A good image is particularly important for foreign destinations. Travellers often decide whether or not to travel to a country based on this image. At present, the image of the most popular holiday destinations - Spain, Italy and Austria - is particularly high. Turkey, Greece and Croatia follow slightly behind. The image of North African and North American destinations, on the other hand, is currently not particularly positive. The assessment of individual destinations often confirms stereotypical images. For example, the majority of respondents expect \u201esun, beach and sea\u201c in the Mediterranean countries. Spain also stands for \u201efun\u201c, Italy for \u201egood food\u201c and \u201echild friendliness\u201c, among other things. Austria is associated with \u201erelaxation\u201c and a \u201ebeautiful landscape\u201c, Turkey is said to offer the \u201ebest value for money\u201c and Greece is said to have \u201emany sights\u201c.
    \nUlrich Reinhardt summarises: \u201eTravel satisfaction is a key concept in the tourism industry. Holidaymakers want to come home from their trip happy and satisfied. If not paradise, then at least heaven on earth, even if only for a fortnight. It is not only the objective features that count for the guest, but also the confirmation of the subjective expectations of the respective holiday destination. For all holiday destinations from the North Sea to North America, this means continuing to work on a positive holiday image, but then also making these expectations a reality on site. Certainly not an easy task, but a very rewarding one.<\/p><\/div>\n

    Brief information on the top travel destinations for Germans<\/h1>\n
    \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Domestic destinations <\/th>\nShare of
    \t\t\tTravellers<\/th>\n    		Residence
    \t\t\tduration<\/th>\n    		Costs
    \t\t\tper day<\/th>\n    		Popularity
    \t\t\ttendency<\/th>\n<\/tr>\n
    Bavaria<\/td>\n9,0 %<\/td>\n10.2 days<\/td>\n74 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    Baltic coast<\/td>\n7,7 %<\/td>\n10.9 days<\/td>\n75 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    North Sea coast<\/td>\n5,7 %<\/td>\n10.9 days<\/td>\n71 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    Baden-W.<\/td>\n3,5 %<\/td>\n8.9 days<\/td>\n76 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    Domestic destinations  <\/th>\nShare of
    \t\t\tTravellers<\/th>\n    		Residence
    \t\t\tduration<\/th>\n    		Costs
    \t\t\tper day<\/th>\n    		Popularity
    \t\t\ttendency<\/th>\n<\/tr>\n
    Spain<\/td>\n13,3 %<\/td>\n13.1 days<\/td>\n89 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    Italy<\/td>\n8,3 %<\/td>\n11.9 days<\/td>\n80 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    Turkey<\/td>\n6,3 %<\/td>\n14.3 days<\/td>\n84 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    Austria<\/td>\n3,8 %<\/td>\n10.2 days<\/td>\n86 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    Croatia<\/td>\n3,1 %<\/td>\n14.4 days<\/td>\n64 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    North Africa<\/td>\n2,4 %<\/td>\n13.6 days<\/td>\n90 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    North America<\/td>\n2,1 %<\/td>\n17.9 days<\/td>\n133 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n
    Greece<\/td>\n2,0 %<\/td>\n16.7 days<\/td>\n69 EUR<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
    We have corrected the text compared to the original version - we made a mistake in the interpretation of the available data, we apologise for this!<\/div>","protected":false},"excerpt":{"rendered":"

    Image von Urlaubsdestinationen: Was die Deutschen mit Urlaubszielen verbinden Sommerzeit ist Reisezeit. Viele Deutsche […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[71],"class_list":["post-927","post","type-post","status-publish","format-standard","hentry","category-forschung-aktuell","tag-tourismus-mobilitaet"],"acf":{"ausgabe_nummer":"Forschung aktuell, 238","pdf-download_dateiname":"Forschung-Aktuell-238-Image-Urlaubslaender.pdf"},"yoast_head":"\nImage von Urlaubsdestinationen: Was die Deutschen mit Urlaubszielen verbinden\u00a0 - Stiftung f\u00fcr Zukunftsfragen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stiftungfuerzukunftsfragen.de\/en\/research-news-238-33-jg-20-06-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Image von Urlaubsdestinationen: Was die Deutschen mit Urlaubszielen verbinden\u00a0 - Stiftung f\u00fcr Zukunftsfragen\" \/>\n<meta property=\"og:description\" content=\"Image von Urlaubsdestinationen: Was die Deutschen mit Urlaubszielen verbinden Sommerzeit ist Reisezeit. 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