Podcast, Season 4 - Episode 27
4 September 2025
Do we buy because we have to - or because we want to? Between saving, indulgence and conscious choice, our values are reflected more clearly than ever in our shopping behaviour.
In this episode, find out which consumer types will characterise Germans in 2025, how consumer attitudes have changed over time - and why the true luxury of the future may not lie in having, but in the freedom to choose.
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