Advertising in transition: how AI is changing our consumption

Season 4, Episode 33

Advertising used to be linear and mass-produced. Today, adverts are individual, data-based and almost invisible. While we leisurely scroll through online shops, AI-supported processes are often running in the background to encourage us to buy. But what does this development do to us as consumers? And will we still be able to decide for ourselves what we buy in the future?

In this episode, find out how AI is testing what works better in real time. We explain what predictive shopping is, talk about the dangers of algorithms knowing our emotional vulnerabilities and discuss why digital maturity is becoming the most important skill of the future.

Chart of the week: https://www.stiftungfuerzukunftsfragen.de/chart-der-woche/

To the podcast: https://www.stiftungfuerzukunftsfragen.de/#podcast

**Do you have any questions? Just send us an e-mail to guels@zukunftsfragen.de