Chart of the week special edition
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YOUNGER AND OLDER PEOPLE WANT DIFFERENT ROLE MODELS
The younger and older generations prioritise their wishes for role models differently. This applies to both the order and the percentage of approval or rejection. For example, the over 55s favour people from the political sector and „ordinary citizens“ as courageous role models much more than the under 35s. Older people also place more trust in people from the worlds of business and science and recognise their high potential for courageous decisions and actions.
There is an appreciation of authorities among the older generation and the conviction that they can exert a strong influence on citizens.
OVER 55S: DESIRE FOR GUIDING PRINCIPLES FOR SOCIETY
The older generation has a fundamentally positive attitude towards the institutions close to them and values them as role models for society in general. They emphasise standing up for their own convictions, self-confidence and an optimistic, goal-oriented attitude. Above average, the over 55s hope that their courageous behaviour will send an inspiring signal to the population. However, the responsibility for constructive and confident co-operation is not only left to the country's political, economic and scientific elite, but in their opinion lies just as much in the hands of each individual. Far from a fatalistic attitude, they believe that every citizen is called upon to set an example of courage and confidence with their attitude and actions. This can be expressed in the social sphere, for example, by standing up for one's values, supporting other fellow citizens, showing civil courage or following one's own convictions instead of the majority opinion. It is also expressed through fearless decisions, taking responsibility in one's own professional and private environment and conveying optimism. The fact that around a fifth of older people believe more in the potential of every citizen can be attributed to their life experience. They have already experienced how much courage, confidence and commitment can pay off and have an inspiring effect on the social environment.
UNDER 35S: DESIRE FOR GUIDANCE AND SUPPORT
The under-35 generation has other priorities. She mainly hopes that friends and family members will act as courageous role models. This can be explained by the desire for guidance and support. Parents usually play a special role here: through their own behaviour, they can show how to deal with challenges, overcome crises and fears, learn from mistakes and realise their own goals and dreams. They can also help to boost children's self-confidence and self-esteem. While friends in adolescence mainly serve as role models who impress with their daring and non-conformist behaviour, later in life they are more likely to provide encouragement, initiative and motivation. Due to similar life circumstances, friends have the potential to be an incentive to leave one's comfort zone, to break with routines through variety or to break completely new ground. This can involve, for example, a change of job, relationship or home, but also social commitment.
The under-35s mention celebrities, religious leaders and NGO representatives slightly more often than average when asked for role models for courage. This shows that young citizens have less of a connection to institutional role models or authorities and are closer to individuals or an idea.
Especially at a young age, people are receptive to moral values, support ethical goals and look for inspiration for their own behaviour. In the case of celebrities, they particularly admire their specific life paths and commitment to certain issues. In a similar way, they value NGO and religious representatives, who are generally committed to people in need, justice or environmental protection. In addition to their social commitment, they are also close to their own living environment, which is also expressed, for example, in their personal membership.
You can find further research results from our publication in our new Current research - 300.
Would you like to find out more about the topic of „role models“? Then take a look at our Chart of the week special - role models shortage on our website.
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