Summer is travel season. Many people want to escape the daily grind in the coming weeks, discover new countries, relax physically, and refresh their minds. But what is a natural part of the year for many presents others with significant financial challenges. Germans spend an average of just over €1,500 per person on their main vacation, which translates to more than €6,000 for a family of four.
Germans primarily associate enjoyment with indulgences, vacations, and the opportunity to spend time with themselves and others. For almost everyone, good food is a pleasure. But sweets, coffee, meat, tea, and alcohol are also appreciated by a majority. Besides these "classic" indulgences, vacations are also a source of enjoyment and are considered one of life's special pleasures by almost nine out of ten Germans.
Three out of four Germans currently desire more moments of enjoyment in their lives, significantly more than just a few years ago. While the topic of enjoyment might initially bring to mind indulgences, Germans also value time for themselves and peace and quiet, in addition to good food. This episode explores what Germans understand by enjoyment. Which indulgences are popular, what hinders enjoyment, and what do they need to truly experience pleasure?
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