Invitation to the press conference: Leisure Monitor 2026
The BAT Foundation for Future Issues will present the [...] at an online press conference on August 25, 2026.
Vacation between budget and biography – what travel costs reveal about social differences
Travel costs vary not only by destination or season, but also by income, place of residence, and age. Those with more financial flexibility plan differently. People living in metropolitan areas have different priorities than those from rural regions. And depending on age, needs, expectations, and willingness to pay change. On average, Germans spend €130 per travel day. This figure seems stable, almost reassuring. But it represents a societal range that is greater than the number suggests.
More than just companions: How pets shape our society
They are emotional anchors, provide structure, and have a positive impact on well-being: Pets have a significant social role in Germany that is often underestimated. The figures show that over 35 million pets live in German households, and their influence on our daily lives and our mental health is enormous. This week's chart explores how pets have become an important part of our lives and what role they might play in the future.
Caring for relatives: When worry becomes a strength
Caring for relatives often goes unnoticed, but is increasingly becoming a pillar of our social system. Almost one in five Germans now regularly performs care work – often unpaid and alongside their job. In light of demographic change, the urgent question arises as to how this service can be recognized and supported through new models in the future.
How we think about others: Responsibility between self-image and expectations
German citizens are increasingly skeptical of their willingness to take civic initiative. Currently, only 28 percent agree with the statement that many people are prepared to take action themselves instead of leaving problems to the state. Compared to 2009, when 40 percent held this view, this is a significant decline. This reveals a striking discrepancy between how others perceive and how people assess themselves.
Everyday life with conviction: Where responsibility is truly lived
More and more people are getting involved in everyday life, whether in their private lives or for social causes. Younger people prefer flexible, project-based forms of engagement, while older people value reliability and experience. Obstacles such as time constraints or a lack of recognition remain – but targeted initiatives can make a big difference. What counts is not the size of the commitment, but the willingness to take on responsibility.
Taking responsibility: Why so many want to do it
The population demonstrates a strong sense of responsibility: 9 out of 10 citizens take responsibility for their actions. Taking responsibility is increasingly seen as a driving force for progress and shaping the future. This attitude is particularly valuable in professional life, as mistakes can be viewed as learning opportunities. The combination of the experience of older generations and the innovative spirit of younger generations offers great potential.
Responsibility: A burden or a guiding principle for the future?
Responsibility is more than a duty – it's an attitude that sustains our society. The overwhelming majority of citizens consider a willingness to take responsibility to be of central importance. It turns out that the older a person is, the more readily they associate responsibility with stability, shaping the future, and community. Younger people, on the other hand, sometimes struggle to perceive themselves as both effective and responsible. What we need is a new understanding of responsibility – one that enables personal initiative and participation without being overwhelming.
Digital Literacy: Why Critical Thinking Becomes Future-Proof
Digital competence is considered by almost one in three Germans to be a key prerequisite for a meaningful and successful life. However, educational background and personal experience significantly influence this assessment. Why digital sovereignty is becoming the new foundation for social participation – and what will be important in the future.
Advertising in transition: how AI is changing our consumption
What used to start in the shop window is now happening in the background: advertising, consumption and purchasing behaviour are being changed by AI - often without us even noticing. More and more people expect bricks-and-mortar retail to disappear. At the same time, they are experiencing how personalised recommendations and automated processes are shaping everyday life. How much control do we want to retain and how consciously will we shop tomorrow?
