Whether at a travel agency, when buying a kitchen, or during a financial consultation – personal advice remains in demand. But how much are we willing to pay for this kind of expertise? And how is the relationship between trust, information, and purchasing decisions changing? In this episode, find out why personal advice remains relevant for many people despite digital alternatives, what it takes for it to be perceived as valuable – and how its importance might change further in the future.

Empty shops, deserted pedestrian zones, and the rise of online retail – brick-and-mortar stores in German city centers are under pressure. But how did this happen? And what ideas exist for shaping this transformation instead of just watching it unfold? In this episode, find out why more and more people are ordering online, what consequences this has for our cities – and how new concepts, from pop-up stores to experiential shopping districts, could give brick-and-mortar retail a future.

More money doesn't automatically mean more consumption – but it does mean different choices. But what would Germans really spend more on in 2025 if they could? And what does that say about our values? In this episode, find out why enjoyment, travel, and security are at the top of the list, what role hobbies play in quality of life and self-realization – and how consumer desires have changed over time.

Do we buy things because we have to – or because we want to? Between frugal consumption, indulgence, and conscious choice, our values are reflected in our purchasing behavior more clearly than ever before. In this episode, learn which consumer types will characterize Germans in 2025, how consumer attitudes have changed over time – and why the true luxury of the future might not lie in possession, but in the freedom to choose.

From sleeping in to petting an animal – the most popular leisure activities of Germans show that it's the simple things that touch us. But why do women experience more joy than men in 77 out of 100 activities? In this episode, find out what leisure time means for personal well-being, which activities resonate particularly emotionally – and why we discover new sources of energy for a fulfilling life precisely through slowing down.