Result
In an increasingly digitalised world, the question arises as to how Germans obtain information nowadays. However, as there are major differences between age groups, this question needs to be considered separately. Among older people, television continues to dominate as the most important source of information. Traditional media such as radio and print newspapers also play a central role in this generation. In contrast, younger people are increasingly turning to social media - almost one in two people under 30 use it to keep up to date with current world events. Platforms such as Instagram and TikTok have overtaken traditional media, while television and radio are becoming much less important.
Reasons
This shift reflects a fundamental change in the way information is consumed. Younger people favour platform journalism that offers content in short, easily digestible formats tailored to their shorter attention spans. Many older citizens, on the other hand, stick to the traditional media they have become accustomed to over the course of their lives. This type of media use is firmly anchored in their daily routines and also offers a clear structure that contrasts with the fragmented and often confusing flood of information on social platforms. Finally, user-friendliness remains a decisive factor. Television and radio do not require complex technical skills, which makes them particularly attractive to older people who may be less tech-savvy.
Forecast
In the future, Germans„ information behaviour will continue to shift towards digital channels. Social media and digital platforms will play an increasingly important role. In addition, AI algorithms will increasingly analyse user behaviour and create personalised news content in the future. However, this also harbours the risk of living in so-called “filter bubbles" in which people only receive information that corresponds to their existing views.
Trust in the reliability of information sources therefore remains a critical factor. With the rise in disinformation and fake news, the population's media literacy will also have to become more important. At the same time, traditional media such as television will increasingly develop digital offerings in order to reach younger target groups and adapt to changes in media consumption.
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