Podcast, Season 4 - Episode 28
11 September 2025
More money doesn't automatically mean more consumption – but it does mean different choices. But what would Germans really spend more on in 2025 if they could? And what does that say about our values?
In this episode, learn why enjoyment, travel and safety are at the top of the list, what role hobbies play in quality of life and self-realization – and how consumer desires have changed over time.
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