Podcast: Bad News are Good News, Customer King, Sharing instead of owning
Podcast, Season 2 - Episode 09
12 January 2023
(incl. graphics if available)
00:36 - Welcome/Topic introduction
01:00 - Is „bad news“ really „good news“? According to media research, negative headlines attract more attention. But why do reports about redundancy figures, for example, make it onto the front page, while reports about recruitment figures do not? Wouldn't German citizens much rather receive positive news? And can we actually train our brains to think positively rather than negatively?
11:30 - Is the customer still king? This week's enquiry is about a topic close to our hearts - namely customer service. Human service is increasingly being replaced by digital offerings. But what does this mean for the well-being of customers and what should good service actually cost?
23:50 - Sharing instead of owning: Sharing economy - this term is seen as a possible answer to the issues of sustainability, community and affordability. But what exactly is this so-called „sharing economy“ and how promising is this concept? In our topic of the week, we talk about the various forms of „sharing“ - from car sharing and AirBnB offers to borrowing a drill from a neighbour and sharing knowledge in online forums. What will catch on and what won't?
Look forward to another exciting episode full of insights into our research in the new year. We hope you enjoy listening!
Do you have questions about the future? Just send us an e-mail to moenkemeyer@zukunftsfragen.de
Your contact person

Ayaan Güls
Press spokeswoman
Tel. 040/4151-2264
Fax 040/4151-2091
guels@zukunftsfragen.de
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