Chart of the week, 2025-KW27

3 July 2025

(incl. graphics if available)

Housing wishes

Out of every 100 respondents, they say they would like to live as follows in the future:

2025 2009 I want to go there exactly live where I now I live. 34 59 Plenty of green spaces, Parks and proximity to nature 32 Short distances to Shopping, supply, Leisure, culture and Educational opportunities 31 25 Near my Children, parents and Relatives 24 25 Accessible, to be in Age/illness there to stay 24 The most important thing is more affordable Living space in a central location Position 24 27 In the countryside, but with faster Interconnection / Broadband connection 23 In the countryside with good Connection through the Public transport in a city 22 Sustainable, with energy-efficient buildings and renewable energies 18 I prefer to be mobile. stay and rent buy a home 13 14 With like-minded people in a residential complex 13 17 In an intelligent Building, "Smart Home"" 12 In a diverse Neighborhood, different origin and Age groups 11 In a shared apartment/ Multigenerational house/ a community 11 7 In a secure Residential complex (gated) community), for protection from crime 8
Online representative survey of 2,000 people aged 18 and over conducted by GfK in Germany
Data as table
Housing preferences — Out of every 100 respondents, they say they would like to live as follows in the future:
20252009
I want to live exactly where I live now.3459
Plenty of green spaces, parks and proximity to nature32
Short distances to shopping, supply, leisure, cultural and educational facilities3125
Near my children, parents and relatives2425
Barrier-free, so that people can remain there in old age/illness24
The most important thing is affordable housing in a central location.2427
In the countryside, but with fast internet/broadband access23
In the countryside with good public transport connections to a city22
Sustainable, with energy-efficient buildings and renewable energies18
I prefer to remain mobile and rent rather than buy.1314
Living with like-minded people in a residential complex1317
In an intelligent building, "Smart Home""12
In a diverse neighborhood, with different origins and age groups11
In a shared apartment/multi-generational house/community117
In a gated community, for protection against crime8
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Result

For 31% of German citizens, a place to live with short distances is currently the most important housing criterion. This means a home from which everyday needs – shopping, school, doctor, or cultural events – can be reached on foot or by bicycle. This aspect will therefore be the top priority for housing preferences in 2025.

Compared to 2009, a significant increase is evident: Back then, this figure was 26 %. At the same time, the classic ideal of a central location is losing some importance – currently, 24 % cite affordable housing in a good inner-city location as important.

Furthermore, changing attitudes towards life in the countryside are evident: Almost half of the respondents would, in principle, move there – provided that digital infrastructure and mobility are guaranteed.

Reasons

The demands placed on housing have changed. Today, places of residence are increasingly chosen based on their suitability for everyday life. Shorter distances make it easier to organize life and reduce time expenditure, dependence on cars, and daily stress.

At the same time, the desire for closeness is not at odds with autonomy. Many people long for connection without feeling trapped in rigid structures. This is also evident in the topic of communal living: only 13 out of 3 can imagine living with like-minded individuals in housing projects, and only 11 out of 3 can envision multigenerational living. The majority prefers what they know – 34 out of 3 want to live as they have been.

Quality of living is therefore not defined solely by floor plan or square meters, but increasingly by accessibility, usability and reliability in everyday life.

Forecast

In the coming years, the importance of accessibility and functional proximity will become even more pronounced. Places of residence that effectively support daily life will become increasingly attractive – not only in cities, but also in rural areas, provided that infrastructure and digital connectivity develop accordingly.

Even communal forms of housing could evolve further – but in a restrained way that preserves individual private spaces. New models will be successful where they respond to existing needs rather than imposing new concepts.

Housing remains a central element of social participation. Those who plan or design living spaces today will have to focus even more strongly in the future on how people live – not just where they live.

Your contact person

Ayaan Güls
Press spokeswoman

Tel. 040/4151-2264
Fax 040/4151-2091
guels@zukunftsfragen.de

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