Consumer types 2025: Why we buy - and what that reveals about us

Podcast, Season 4 - Episode 27

4 September 2025

Season 4, Episode 27

Do we buy because we have to - or because we want to? Between saving, indulgence and conscious choice, our values are reflected more clearly than ever in our shopping behaviour.

In this episode, find out which consumer types will characterise Germans in 2025, how consumer attitudes have changed over time - and why the true luxury of the future may not lie in having, but in the freedom to choose.

Chart of the week: https://www.stiftungfuerzukunftsfragen.de/chart-der-woche/

To the podcast: https://www.stiftungfuerzukunftsfragen.de/#podcast

**Do you have any questions? Just send us an e-mail to guels@zukunftsfragen.de

Your contact person

Ayaan Güls
Press spokeswoman

Tel. 040/4151-2264
Fax 040/4151-2091
guels@zukunftsfragen.de

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