Why many Germans do not consider their country worth living in
What does Germany actually stand for? Is the Federal Republic a livable place for Germans, safe, senior-friendly, or environmentally conscious?
Why many Germans do not consider their country worth living in
What does Germany currently stand for? Is the Federal Republic a livable place, safe, senior-friendly, or environmentally conscious? In this episode, find out how Germans view their country, why they currently attribute so few positive qualities to it, and what it takes to shape a desirable future.
Why security is more important to us than privacy
Data storage, online surveillance, or video monitoring – how important is privacy to Germans? After all, filming is practically a constant occurrence, whether on buses or trains, at bus stops, in supermarkets and shopping centers, at airports and gas stations, at ATMs, or countless other locations. But can cameras truly reduce crime, or do they simply shift it elsewhere? In this episode, you'll learn not only about Germans' reasons for choosing cars, planes, trains, or buses, but also how the market is developing and how we will travel in the future.
Why security is more important to us than privacy
Data storage, online or video surveillance – how important is privacy to Germans? Currently, almost two-thirds of the population consider their own safety more important than their personal privacy. Just over ten years ago, not even half held this view.
Why we trust each other less and less
Trust is a fundamental basis of every society. It stabilizes the social fabric, facilitates cooperation, and promotes harmonious coexistence. But whom do citizens currently trust?
Why we trust each other less and less
Trust is a central pillar of every society. It stabilizes the social fabric, facilitates cooperation, and promotes harmonious coexistence. But whom do citizens currently trust? In this episode, learn not only about Germans' reasons for choosing cars, planes, trains, or buses, but also how the market is developing and how we will travel in the future.
Why Germans are increasingly flying on holiday instead of driving
Every year the same question arises: How do we want to go on vacation? The clear winner has always been the car. However, in a 10-year comparison, its popularity has declined significantly, while air travel has gained more than ten percentage points.
Why Germans are increasingly flying on holiday instead of driving
What is the most popular mode of transport when it comes to holiday travel? Is the choice based on price, time, or sustainability? In this episode, you'll learn not only about Germans' reasons for choosing between car, plane, train, or bus, but also how the market is developing and how we will travel in the future.
Why Germany is becoming a service desert
Good service is one of the most important competitive factors in retail, yet only a quarter of Germans feel that it exists in Germany. Is Germany really becoming a service desert?
Why Germany is becoming a service desert
Good service is a crucial competitive factor in retail, yet only a quarter of Germans feel it actually exists in Germany. In this episode, discover fascinating findings from our research on consumerism and why the customer should once again be king.
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