The transparent consumer? Data protection under scrutiny. Never before has access to [...]

A shift in consumer behavior: Back to the 80s? For the first time since the mid-80s, [...]

Youth '97: Concerns about education and work are increasing. The "Brave new leisure world" is taking place for the time being [...]

Selling out the joy of work? Every second working person can only find fulfillment after work. The world of work in [...]

BAT survey on the spending habits of childless people: They prefer to spend the money that children cost on [...]

Young people are increasingly living beyond their means. They are heavily dependent on leisure trends. Today's youth [...]

„"Working more – for leisure consumption!" A new trend among young employees in West Germany [...]

Employees seek meaning and joy in their work. The call for more leisure time is becoming quieter. In [...]

Younger generation wants a "gentle career": New BAT study on the changing concept of career. Those who have previously [...]

New representative survey in East Germany: "Everything" - just like in the West! What East German consumers want. East German citizens [...]