Selling out the desire to work? Every second working people can only realise their full potential after work
Selling out the joy of work? Every second working person can only find fulfillment after work. The world of work in [...]
BAT survey on the propensity to buy childless
BAT survey on the spending habits of childless people: They prefer to spend the money that children cost on [...]
Young people are living more and more beyond their their means
Young people are increasingly living beyond their means. They are heavily dependent on leisure trends. Today's youth [...]
"Work more - for leisure leisure consumption!"
„"Working more – for leisure consumption!" A new trend among young employees in West Germany [...]
Employees seek meaning and joy in their job
Employees seek meaning and joy in their work. The call for more leisure time is becoming quieter. In [...]
Young generation wants a "gentle career"
Younger generation wants a "gentle career": New BAT study on the changing concept of career. Those who have previously [...]
New representative survey in the GDR: "Everything" - just like in the West!
New representative survey in East Germany: "Everything" - just like in the West! What East German consumers want. East German citizens [...]
The Germans between saving and wasting
Germans torn between saving and wasting: For over 20 million, consumption is also a leisure activity, [...]
Working after the year 2000: Leisure values are changing working life.
Working after the year 2000: Leisure values are changing working life. Anyone hoping to work after the year [...]
Working where others go on holiday go on holiday
Working where others vacation: Leisure value motivates professional mobility. When deciding on the [...]
