In times of increasing globalization and a growing shortage of skilled workers, the innovative capacity and creative contributions of employees within companies are gaining in importance. The immense creative potential that lies dormant in the minds of employees in German companies will be indispensable in the future. More than half of all citizens even envision a new professional field for "idea managers" within companies.

Currently, one in three Germans regularly engages in gardening – meaning at least once a week. In 2019, it was only one in four, and while only one in five city dwellers pursues this hobby, the figure is twice as high in rural areas. This hobby is expected to continue growing in popularity.

Financial provision for old age is a key issue in a society in which life expectancy is steadily increasing and the birth rate is falling. This is because the statutory pension will simply no longer be enough for many people. As a result, more and more people are showing an interest in high-yield investments such as shares and funds in order to strengthen their retirement provision.