Brave new world of work? What's coming, what's staying, what's going? 

Current research, 278

18. July 2018

(incl. graphics if available)

How will - and above all - how do Germans want to work in the future? What opportunities and risks are associated with future developments in the world of work? What framework conditions will characterise working life in the future? The latest publication from the BAT Foundation for Future Studies, „Brave new world of work? What's coming, what's staying, what's going?“ provides well-founded answers. On more than 300 pages, representative surveys of the German population's opinions are interpreted from a futurological perspective, generational differences are highlighted and a look is taken at the working world of tomorrow.

Confidence instead of fear of the future

Today, fear of change is the main factor influencing the way broad sections of the population think about the future. Many people look to the future with concern and scepticism, yearn for more stability, particularly in their working lives, and in some cases have considerable reservations about increasing mechanisation, digitalisation, automation, liberalisation and globalisation. The fear of missing the boat, having to face new competitors, perhaps even losing one's job and thus having to accept restrictions in the standard of living and quality of life are not uncommon.
A better working world is certainly realistic - if the framework conditions negotiated between employers and employees are adapted to the challenges of the 21st century and the principles for organising a humane working life are taken into account. With this in mind, the outlook for future changes must not only focus on the dangers and risks, but must also confidently point out the many opportunities and potentials.
For example, 84% of the population see great potential for future economic growth in the further development of technologies for information, communication and automation, and 59% expect digitalisation to improve working conditions. Three quarters of the population also expect to see significantly more women in technical and scientific professions in the future and 85 per cent are certain that the working world of the future will require not only specialist knowledge but also skills such as time management, critical faculties and the ability to work in a team. The majority (57%) would also welcome government support for family-friendly companies in order to help reconcile work and family life.

The perfect workplace

In contrast to the past, the evaluation of job quality no longer focusses on an above-average salary, but on security in a double sense. This includes both job security and the security of receiving a fair and regular salary. A high income, on the other hand, is gradually losing importance. The population is certain that money alone does not guarantee a high level of happiness in the world of work. A good working atmosphere, fun, appreciation from the employer and a fulfilling, meaningful job are becoming increasingly important.
For example, having fun at work is rated almost as important as protection against dismissal and fair pay. On the other hand, the classic extras of the past for performance and promotion have clearly lost importance. Only 36 per cent of the population still associate a good job with a company mobile phone or company car.
There are major differences between the younger and older generations in the areas of „meaningful tasks“, „career opportunities“, „flexible working hours“ and „participation in decision-making processes“. The younger generation in particular shows an above-average interest in being involved in decision-making processes and taking on responsibility. „Working to rule“ does not meet their expectations. While three quarters of Generation Z (born 1996-2009) would like to be directly involved in decision-making processes, only around two thirds of older employees want this. In general, the approval rate of the younger generation is higher than that of the population as a whole for numerous questions. On the one hand, this reflects Generation Z's comprehensively high expectations of their future working world, but on the other hand it also reflects their inexperience in the world of work.
There is a broad consensus among the population regarding the willingness to put in some effort during working hours. Only one in three respondents still equates a good job with as little effort as possible. In contrast, almost everyone wants a fulfilling job that is varied and that they can organise independently. They are also quite prepared to take on (more) responsibility for this.

Brave new world of work? What's coming, what's staying, what's going?

The future will bring a new world of work, that's for sure. But will it really be better? Digitalisation in particular will lead to extensive innovations, which will mean that many things that are rigid and inflexible will have to go. The values of Generations Z and App - some of which differ greatly from those of the Baby Boomer and Y generations or even the war and post-war generations - will also increasingly characterise everyday working life. The importance of people and their needs in the world of work is also becoming ever more important. It can therefore be stated: A brave new world of work is entirely realistic if people continue to take centre stage!

Birth cohorts:

  • War and post-war generation: before 1952
  • Baby boomer generation: 1952-1965
  • Generation X: 1966-1979
  • Generation Y: 1980-1995
  • Generation Z: 1996-2009
  • App generation: from 2010

Brave new world of work? What's coming, what's staying, what's going?

By Reinhold Popp and Ulrich Reinhardt. Available from bookshops at a price of 19.90 euros (ISBN 978-3-00-058418-3).

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