More money doesn't automatically mean more consumption – but it does mean different choices. But what would Germans really spend more on in 2025 if they could? And what does that say about our values? In this episode, find out why enjoyment, travel, and security are at the top of the list, what role hobbies play in quality of life and self-realization – and how consumer desires have changed over time.

Do we buy things because we have to – or because we want to? Between frugal consumption, indulgence, and conscious choice, our values are reflected in our purchasing behavior more clearly than ever before. In this episode, learn which consumer types will characterize Germans in 2025, how consumer attitudes have changed over time – and why the true luxury of the future might not lie in possession, but in the freedom to choose.

From sleeping in to petting an animal – the most popular leisure activities of Germans show that it's the simple things that touch us. But why do women experience more joy than men in 77 out of 100 activities? In this episode, find out what leisure time means for personal well-being, which activities resonate particularly emotionally – and why we discover new sources of energy for a fulfilling life precisely through slowing down.

Whether it's camping by the sea or working from home in a van – camping is booming. And that's true across all age groups and income brackets. But what's the source of its fascination? And how is camping changing in times of sustainability, digitalization, and community? In this episode, find out why more and more people are discovering camping as a lifestyle, which trends are shaping travel with tents and vans – and how nature is becoming the stage for new ways of living, working, and connecting.

A good hobby can slow us down, connect us, and inspire us. But who even has one anymore? And why do so many people find it so hard to find one that truly suits them? In this episode, learn how the meaning of hobbies has changed, why they are more important than ever in our fast-paced world – and what it takes for people to (re)discover the courage to try new things and do what truly fulfills them.

Leisure time is more than just relaxation – it reflects our times. But how do Germans spend their free time today? And what does it mean in the age of streaming, self-realization, and constant availability? In this episode, find out how our leisure activities have changed, what we really need today – and why leisure time could become more than ever a space for regeneration, social engagement, and the search for meaning in the future.

Life in the countryside is experiencing a comeback – at least in many people's imaginations. But what does it take for this longing to become reality? And what opportunities does rural life truly offer? In this episode, find out under what conditions the countryside becomes attractive to many again, which innovative concepts are being tested worldwide – and why more than idyllic nature is needed for rural life to become a genuine alternative for all generations.

Voice control, networked heating systems, automated routines – the smart home is already a reality. But how much technology do we really want in our homes? And what does it actually offer in everyday life? In this episode, find out what opportunities smart home solutions offer for comfort, security, and sustainability, where they reach their limits – and why it's less about gimmicks and more about new ways of living and together.

As we age, not only do our needs change, but so do our expectations regarding housing. But what does a good home in old age look like – beyond nursing homes and barrier-free bathrooms? In this episode, learn why self-determination is a top priority for many older people, what new housing concepts are emerging that balance autonomy and community – and how we can use demographic change to make housing more dignified, diverse, and sustainable.

Affordable housing, stable infrastructure, social inclusion – many people see significant shortcomings in their communities. But which deficiencies are the most serious? And what opportunities exist for positive development? In this episode, learn what concerns Germans have about their daily lives in their communities, how the situation differs between urban and rural areas – and why investments, social services, and greater citizen participation are crucial for ensuring that communities remain livable in the future.