Advertising in transition: how AI is changing our consumption

2025-10-30T15:12:38+01:0023 October 2025|Categories: Podcast|Tags: , , , , |

Advertising used to be linear and massive. Today, ads are personalized, data-driven, and almost invisible. While we leisurely scroll through online shops, AI-powered processes often run in the background, encouraging us to buy. But what does this development mean for us as consumers? And will we even be able to decide for ourselves what we buy in the future? In this episode, learn how AI tests in real time what works best. We explain what predictive shopping is, discuss the dangers when algorithms know our emotional vulnerabilities, and explore why digital literacy is becoming the most important skill of the future.

The search for balance: freedom and security in the digital age

2025-10-30T15:12:39+01:0016 October 2025|Categories: Podcast|Tags: , , , , |

Every click, every search, every app – we leave countless digital traces. The relationship between security and freedom lies at the heart of one of the greatest areas of tension in our time. On the one hand, the desire for protection from crime is growing, while on the other hand, freedom is a highly valued asset. In this episode, learn why 78% of German citizens say that security measures should not disproportionately restrict personal freedom. We discuss the psychology of security, the concept of "freedom through security," and how new technologies like artificial intelligence are redefining the balance between protection and freedom.

Is being offline a luxury? Why we want mobile phone-free zones

2025-10-30T15:12:41+01:009 October 2025|Categories: Podcast|Tags: , , , , |

Smartphones are everywhere, but the constant distraction disrupts our social interactions. More and more people are longing for places where they can consciously disconnect, have real conversations, and live in the moment. In this episode, find out why Germans want public spaces without smartphones and the internet, and what the new trend of "phubbing" has to do with it. We discuss inspiring ideas, from "digital detox" hotels and phone-free concerts to restaurants that offer discounts for analog evenings.

What will happen to our jobs? How digitalisation is changing our working world

2025-10-30T15:12:42+01:002 October 2025|Categories: Podcast|Tags: , , , , |

Robots, algorithms, artificial intelligence – digitalization is fundamentally changing our working world. But which jobs are disappearing, and which new ones are emerging? And how can we shape this transformation without falling behind? In this episode, find out which tasks machines are taking over and where human interaction remains irreplaceable. We'll reveal why the most important skill of the future lies not in programming, but in lifelong learning – and why soft skills could soon be more important than hard skills in job applications.

Service with substance: What is personal advice still worth?

2025-10-30T15:12:44+01:0025 September 2025|Categories: Podcast|Tags: , , , , |

Whether at a travel agency, when buying a kitchen, or during a financial consultation – personal advice remains in demand. But how much are we willing to pay for this kind of expertise? And how is the relationship between trust, information, and purchasing decisions changing? In this episode, find out why personal advice remains relevant for many people despite digital alternatives, what it takes for it to be perceived as valuable – and how its importance might change further in the future.

Shopping without shop windows: how can we save our city centres?

2025-10-30T15:12:45+01:0018 September 2025|Categories: Podcast|Tags: , , , , |

Empty shops, deserted pedestrian zones, and the rise of online retail – brick-and-mortar stores in German city centers are under pressure. But how did this happen? And what ideas exist for shaping this transformation instead of just watching it unfold? In this episode, find out why more and more people are ordering online, what consequences this has for our cities – and how new concepts, from pop-up stores to experiential shopping districts, could give brick-and-mortar retail a future.

More money at our disposal: What would we spend it on?

2025-10-30T15:12:47+01:0011 September 2025|Categories: Podcast|Tags: , , , , |

More money doesn't automatically mean more consumption – but it does mean different choices. But what would Germans really spend more on in 2025 if they could? And what does that say about our values? In this episode, find out why enjoyment, travel, and security are at the top of the list, what role hobbies play in quality of life and self-realization – and how consumer desires have changed over time.

Consumer types 2025: Why we buy - and what that reveals about us

2025-10-30T15:12:48+01:004 September 2025|Categories: Podcast|Tags: , , , , |

Do we buy things because we have to – or because we want to? Between frugal consumption, indulgence, and conscious choice, our values are reflected in our purchasing behavior more clearly than ever before. In this episode, learn which consumer types will characterize Germans in 2025, how consumer attitudes have changed over time – and why the true luxury of the future might not lie in possession, but in the freedom to choose.

Leisure time that's good for you: what we really enjoy today

2025-10-30T15:12:49+01:0028 August 2025|Categories: Podcast|Tags: , , , , |

From sleeping in to petting an animal – the most popular leisure activities of Germans show that it's the simple things that touch us. But why do women experience more joy than men in 77 out of 100 activities? In this episode, find out what leisure time means for personal well-being, which activities resonate particularly emotionally – and why we discover new sources of energy for a fulfilling life precisely through slowing down.

Tent, van, freedom: why camping is cool again

2025-10-30T15:12:50+01:0021 August 2025|Categories: Podcast|Tags: , , , , |

Whether it's camping by the sea or working from home in a van – camping is booming. And that's true across all age groups and income brackets. But what's the source of its fascination? And how is camping changing in times of sustainability, digitalization, and community? In this episode, find out why more and more people are discovering camping as a lifestyle, which trends are shaping travel with tents and vans – and how nature is becoming the stage for new ways of living, working, and connecting.

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