42nd German Tourism Analysis 2026
Despite economic pressures, social conflicts and a tense general mood, the frequency of travel continues to increase, and more money is being spent than ever before.
Despite economic pressures, social conflicts and a tense general mood, the frequency of travel continues to increase, and more money is being spent than ever before.
Work as a meaningful life task is losing its significance. More and more people are striving for a balance between self-realization and quality of life. Young people, in particular, are placing greater emphasis on enjoyment and freedom. This is the conclusion of a recent study by the non-profit FOUNDATION FOR FUTURE ISSUES, for which over 2,000 German citizens aged 18 and over were surveyed in a representative sample.
The fear of societal division has risen significantly, but the objective problems have remained the same. This is the conclusion of the latest study by the non-profit Foundation for Future Issues, for which 2,000 German citizens aged 18 and over were surveyed in a representative sample. While economic pessimism and the loss of trust in politicians have hardly changed, the hope for social cohesion has halved. Consequently, anxiety about the future has also increased considerably.
Germans' leisure time is increasingly taking place "on demand"—a key finding of the latest Leisure Monitor 2025. For this long-term study, conducted by the BAT Foundation for Future Issues for the past 40 years, over 3,000 German citizens aged 18 and over were surveyed in June of this year, representing the population, about their leisure activities and their satisfaction with them. The detailed analysis reveals several structural changes: While media consumption is becoming more digital and personal, sporting activities and simple forms of recreation such as walking or reading are gaining in importance—while traditional social contacts are declining slightly.
Travel is and remains a place of longing – but how, when, and with what expectations do Germans actually travel today? The latest tourism study reveals: A new area of tension has emerged between individualization, digital influences, and growing climate awareness.
Only a balanced interplay of individual initiative and collective responsibility can keep a society resilient. The ability to cooperate not only determines success in overcoming current crises, but also forms the basis for a future worth living.
German Tourism Analysis 2025: Crisis mood – but not when it comes to travel. Key findings: Travel frequency continues to rise [...]
Global challenges - from wars and climate change to unresolved national problems, economic uncertainties, persistent inflation and migration issues - characterise the mood of German citizens. Additional political uncertainties, such as the early elections, reinforce this impression. A recent representative survey by the non-profit BAT Foundation for Future Studies shows that almost two thirds of citizens are worried and anxious about the coming twelve months. Only 37 per cent express confidence.
At a time when being at home is becoming increasingly important, people are less willing to travel long distances for leisure activities. This is the conclusion of a recent study by the non-profit Stiftung für Zukunftsfragen (Foundation for Future Studies), for which over 3,000 people aged 18 and over were surveyed on a representative basis.
The BAT Foundation for Future Issues will present its findings at an online press conference on August 27, 2024 [...]