Digital competence is considered by almost one in three Germans to be a key prerequisite for a meaningful and successful life. However, educational background and personal experience significantly influence this assessment. Why digital sovereignty is becoming the new foundation for social participation – and what will be important in the future.
Advertising used to be linear and massive. Today, ads are personalized, data-driven, and almost invisible. While we leisurely scroll through online shops, AI-powered processes often run in the background, encouraging us to buy. But what does this development mean for us as consumers? And will we even be able to decide for ourselves what we buy in the future? In this episode, learn how AI tests in real time what works best. We explain what predictive shopping is, discuss the dangers when algorithms know our emotional vulnerabilities, and explore why digital literacy is becoming the most important skill of the future.
What used to start in the shop window is now happening in the background: advertising, consumption and purchasing behaviour are being changed by AI - often without us even noticing. More and more people expect bricks-and-mortar retail to disappear. At the same time, they are experiencing how personalised recommendations and automated processes are shaping everyday life. How much control do we want to retain and how consciously will we shop tomorrow?
Every click, every search, every app – we leave countless digital traces. The relationship between security and freedom lies at the heart of one of the greatest areas of tension in our time. On the one hand, the desire for protection from crime is growing, while on the other hand, freedom is a highly valued asset. In this episode, learn why 78% of German citizens say that security measures should not disproportionately restrict personal freedom. We discuss the psychology of security, the concept of "freedom through security," and how new technologies like artificial intelligence are redefining the balance between protection and freedom.
Surveillance, security, control – these are issues that increasingly shape the everyday lives of many people. Yet, despite digital innovations and new threats, the desire for personal freedom remains strong. Citizens expect protection without sacrificing their self-determination. How security and freedom can be reconciled in the future will be one of the central challenges of our time.
Smartphones are ubiquitous – and yet many Germans long for places where they can consciously put them aside. Cafés, bars, and restaurants should once again be spaces for genuine encounters and undivided attention. The yearning for digital-free time is growing, as a response to a life lived in constant online mode. What is considered an exception today could become a mark of quality tomorrow.
Smartphones are everywhere, but the constant distraction disrupts our social interactions. More and more people are longing for places where they can consciously disconnect, have real conversations, and live in the moment. In this episode, find out why Germans want public spaces without smartphones and the internet, and what the new trend of "phubbing" has to do with it. We discuss inspiring ideas, from "digital detox" hotels and phone-free concerts to restaurants that offer discounts for analog evenings.
Robots, algorithms, artificial intelligence – digitalization is fundamentally changing our working world. But which jobs are disappearing, and which new ones are emerging? And how can we shape this transformation without falling behind? In this episode, find out which tasks machines are taking over and where human interaction remains irreplaceable. We'll reveal why the most important skill of the future lies not in programming, but in lifelong learning – and why soft skills could soon be more important than hard skills in job applications.
Sixty-three percent of Germans expect digitalization to profoundly change the world of work. But alongside the opportunities for new jobs, concerns about job losses are also growing. Not all professions are affected equally – adaptability and a willingness to learn will be particularly important in the future. The future lies not in competing with machines, but in intelligent collaboration. Education remains the key to participation.
Personal advice remains valued, but willingness to pay is declining. While many customers understand the need for a consultation fee, fewer and fewer are generally willing to spend more on it. Independent research is increasingly replacing sales pitches. At the same time, the demand for quality, independence, and transparency is growing. How is consulting changing, and what will be important in the future?.
Foundation for Future Studies | Contact us | Legal notice | Data protection
Foundation for Future Studies | Contact us | Legal notice | Data protection
