The desire for rural life is strong – but it comes with clear conditions. Good digital connectivity and reliable public transport are particularly important. Many appreciate peace and quiet and nature, but don't want to forgo access to amenities and services. For rural areas to be a truly attractive place to live, investments in infrastructure, community, and flexibility are needed.

Smart homes are already a reality – yet only twelve percent of the population can imagine living in one full-time. The reasons for this reluctance range from data privacy concerns to fears of dependency and loss of control. At the same time, many people already use individual smart applications, often without even realizing it. Yet, connected living holds great potential for greater comfort, security, and energy efficiency in everyday life.

How do we want to live in old age – independently, with care, or together with others? Many have clear ideas, but few find suitable options. What's missing, what works – and what do we need to rethink? A look at the housing preferences of older people reveals what will be important in the future.

What really bothers people about their living environment – and what can we learn about our society from this? Between potholes, housing shortages, and the desire for greater safety, a multifaceted picture emerges. The causes are complex, the effects palpable. But there are also approaches to improving the quality of life locally.

More and more people want a home that makes everyday life easier. For 31 %, a location with short distances is paramount – ideally, doctors, shops, or schools should be reachable on foot or by bicycle. At the same time, a central location as a mere status symbol is losing its importance. Today, quality of life is more strongly defined by functionality and proximity to everyday life. Those who live in a well-connected location live more easily – and often more relaxed.

Nearly two-thirds of German citizens (64% of respondents) support greater support for families with children – for example, through tax breaks or additional vacation days. The results illustrate that family policy is increasingly perceived as a societal responsibility. Rising demands in employment and education are met with inadequate structural frameworks, particularly regarding childcare and work-life balance. Studies show that family-friendly measures not only improve quality of life but also bring economic benefits to businesses and society. Targeted support for families is therefore considered a key component of a sustainable working world.

From skilled trades to nursing – many sectors are experiencing a shortage of workers. But how do German citizens perceive this skills shortage? And what are some viable ways to alleviate it?

What does career mean today? For many people, it's no longer what it used to be. Traditional ideas are losing their relevance: only one in four now associates career with achieving professional goals – in 2008, it was almost one in two.

Fewer and fewer employees in Germany are able to achieve their professional and personal goals. The compatibility of work and family life, job satisfaction, and personal recognition have declined significantly over the past ten years. Reasons for this include the increasing demands of the working world, job insecurity, and a lack of autonomy. At the same time, new opportunities are emerging through flexible work arrangements and a cultural shift within companies. Whether these opportunities translate into greater job satisfaction remains to be seen in the coming years.

Of all social networks, one's own family is the most stable. Not only does it play an important role for the individual, shaping and protecting them, but it also plays a central role in social cohesion. Within the population, eight out of ten people rely on their own family even in times of crisis, with the over 55s expressing significantly above-average approval.